SOURCE: TurnHere

July 10, 2008 08:00 ET

TurnHere Unveils New BookVideo Products That Enable Every Author and Book Title to Establish an Online Video Presence

Three Low-Cost Online Video Products Generate Publicity for Authors and Publishers, Maximizing Marketing Budgets to Reach a Broader Audience

EMERYVILLE, CA--(Marketwire - July 10, 2008) - TurnHere, Inc., the leading online video solutions platform, today announced the unveiling of three new BookVideo products designed to engage readers, generate publicity and allow every book and author to establish a video presence online.

This new line of high-quality, low-cost video products will use engaging storytelling, authentic perspective, turnkey production methods and high entertainment value to allow publishers and authors to leverage marketing budgets to reach more book fans.

The new BookVideo products are as follows:

--  BookVideo Profile: A video meet-and-greet that gives readers the most
    compelling and interesting information about a new title, resulting in a 60-
    to 90-second virtual sit-down with the author. Cost is $800 per video.
--  BookVideo Snapshots: A fast-paced, 30-second promotional trailer
    driven by still images, graphics and book jacket art. Cost is $500 per
    video.
--  BookVideo Stories: A premium product based on the BookVideos.tv
    tradition of in-depth storytelling in a two- to four-minute video. Cost is
    $2,500 per video.
    

The videos are offered through BookVideos.tv, TurnHere's multi-publisher, book-centric network that allows readers to learn all about their favorite authors and purchase books online. Distribution is also available through TurnHere's extensive network of content partners, including AOL, Barnes & Noble, Blinkx, blip.tv, Buy.com, Facebook, Goodreads, Google, iTunes, MySpace.com, Powell's Books, Red Room, Yahoo! and YouTube.

"These new, affordable BookVideo products allow every author and publisher to experience the benefits of online video, no matter the budget," said Kelly Duane, TurnHere's director of content. "Even single authors, smaller imprints and lesser known titles can reach relevant audiences with the 'story behind the story' of their favorite authors and novels. These three new product offerings were developed based on demand from the publishers and are further validation of the power of online video as an effective book marketing tool."

To film the BookVideo Profiles and BookVideo Stories, TurnHere will utilize its global, locally based network of more than 5,000 filmmakers.

About TurnHere, Inc.

TurnHere, Inc. is a leading platform for online video production and provides studio-quality Internet video advertising and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 5,000 professional filmmakers across more than 50 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. With deep backgrounds in media and video production, TurnHere works with customers on creative treatments to help produce effective venues for building online traffic. Founded in 2005, the company is privately held with headquarters in Emeryville, California, and offices in New York.

Contact Information

  • For More Information
    Zoe Vandeveer or Lindsey Zouein
    LaunchSquad
    415-625-8555
    turnhere(at)launchsquad(dot)com