SOURCE: Rixty

Rixty

June 15, 2010 11:00 ET

Turning Cash and Coins Into Gaming Fun on the Web: Rixty Data on User Spending Patterns

Rixty's More Than 50 Partnerships Provide Insights Into Online Entertainment Spending

SAN FRANCISCO, CA--(Marketwire - June 15, 2010) -  Rixty announced today that it now has over 50 partnerships in place making Rixty's cash-based payment method available to millions of online gamers. Rixty is the alternative payment platform that allows consumers without credit cards or bank accounts to create spending accounts for online entertainment simply by taking their cash and coins to one of 20,000 locations. From some of the world's largest gaming portals with 100 million registered users, down to small publishers of individual social games, Rixty allows developers to accept cash payment for their games. As Rixty's partnerships and gamer-base have grown, some interesting spending patterns have come to light:

  • Rixty's pre-paid users are big spenders -- they average more than $30 a month in spending
  • Social games are hot -- Rixty's social gaming users spend nearly $28 a month for games on Facebook
  • They're itching to get started -- 75 percent of Rixty users fund their accounts within 24 hours of creating it
  • These are spenders that stick around -- Rixty users from July 2009 still average close to $30 in spending a month almost a year later
  • It's not just youth that are turning away from credit card spending online -- the average age of a Rixty user is 26 and 70 percent of users say they do not have a credit card
  • They prefer the ease and convenience of Rixty -- these users preferred Rixty nearly 4 to 1 over other payment options including credit cards, mobile payments or other prepaid cards

"With the current credit crisis in the U.S., a cash-based payment option is a must-have to maximize revenue for anyone selling online," said Rixty CEO Ted Sorom. "Despite having cash to spend, roughly 25 percent of U.S. adults and an even higher percentage of youth are unable to use credit cards online. Mobile payments have high fees with low spending limits, and youth are still dependent on parental approval for mobile purchases. Rixty allows users of all ages to quickly and easily get their cash online for flexible spending across a huge library of online games."

Rixty users can use their cash and coins to pay for hundreds of MMOs, virtual worlds, Facebook and casual games across the Web. And, unlike other alternative payment options, Rixty users can spend their cash and coins across multiple online partners rather than just one particular game. Rixty also supports microtransactions and subscription-based payment models, giving partners a flexible solution to maximizing revenue.

Rixty partnerships that have recently launched include:

  • Bigpoint, one of the three largest gaming portals in the world with over 100 million registered users.
  • Gameforge, largest independent global provider of online games with over 100 million registered users.
  • Fish Wrangler, publisher of the highly successful social game on Facebook.
  • Gala-Net, owner of the gPotato.com, a leading free to play MMO portal with over five million users.
  • OMGPOP, a leading multiplayer casual gaming site.
  • Suba Games, leading MMO game portal owned by Wicked Interactive Ltd.
  • Roiworld, one of the leading international brands in the casual gaming arena for women owned by Lifetime.
  • Atlus Online, publisher of the popular free-to-play fantasy-steampunk MMORPG Neo Steam: The Shattered Continent.
  • Blue Frog Gaming, developers of the successful Facebook game Starfleet Commander.

For partnership Inquiries, contact bizdev@rixty.com.

About Rixty:

Rixty is an alternative payment system that lets you spend cash and coins for online games. Consumers can turn their spare coins into a Rixty code to be used in a variety of online games at any of the 20,000 Coinstar kiosks and retail locations nationwide. By making it easy for cash-based consumers to spend money on online games and entertainment, Rixty helps publishers increase sales, enable new business models and attract customers through a safe and flexible way to play online. Founded in 2007, Rixty is based in San Francisco and funded by First Round Capital and Javelin Venture Partners. For more information about Rixty or to get Rixty near you, please go to www.rixty.com.

Contact Information

  • Media Contact:
    Adrienne DuComb
    Inner Circle Labs for Rixty
    Email Contact
    (415) 341-2373