SOURCE: TurnItUp Media

December 04, 2007 16:46 ET

TurnItUp Media to Launch New Video Advertising Model

New CPD (Cost per Download) Advertising Model Is Slated to Show Major Improvement for Advertising Click-Thru Rates

SAN LUIS OBISPO, CA--(Marketwire - December 4, 2007) - Responding to a greater need for more effective advertising TurnItUp Media, LLC, a pioneer innovator in video advertisement services, announced the creation of its blended advertising model called "the Blended Marketing Redeux™." This patent pending advertising system enables advertisers to reach consumers through a hybrid target marketing system. "To truly reach consumers, you must be able to get to know them on a very personal level and this is where traditional advertising models fail," said William Fleming, President and Founder of TurnItUp Media.

Television and Radio has proven itself to be a rather sufficient method for advertising because consumers are getting something they want. However, television and radio have also proven to be ineffective because people get up and leave the room or change the channel when commercials come on. Fleming states, "In order to truly capture the audience's attention and the coveted opted-in user specific preferential target data, one must provide an in-the-hand tangible asset to the consumer." Conchango, a Media Consultancy Firm, found that an increasing number of consumers are happy to tolerate advertising if it means they receive content for free.

TurnItUp Media's new CPD advertising model enables advertisers the ability to reach consumers with 'free music downloads' as the tangible asset. The World is evolving and there is no two ways about it: Consumers are demanding new ways of getting multimedia for free and piracy is just a continual battle being fought without any real positive resolutions.

To sum everything up, TurnItUp Media provides a method for advertisers to reach consumers through the gift of music. While or after a user downloads a music file, a 20-30 second highly targeted video advertisement will be presented to the user. To finalize the music license, a user must enter the security code within a specific time frame at the end of the advertisement. At the end, users get their music, advertisers get seen and artists get paid.

Online advertisers looking to whisper into the ears of consumers with a much better branding authority than TV and other online advertising techniques, you should consider TurnItUp Media.

For more information visit TurnItUp Media.

Contact Information

  • For Additional Information Contact:
    Cade Osborn
    Director of Client Services
    888-598-7778 x6142