Tuxedo Agency

Tuxedo Agency

June 20, 2012 16:22 ET

Tuxedo Agency Winner of a 2012 Cannes Lions for its "Go Beyond The Cover" Digital Campaign

MONTREAL, QUÉBEC--(Marketwire - June 20, 2012) - Montreal's Tuxedo Agency has won a Silver Cyber Lion award for Best Viral Advertising campaign during the 59th edition of the Cannes Lions, the International Festival of Creativity, held in Cannes from June 17-23. The Cannes Lions are the most prestigious and coveted international prizes which recognize excellence in communications and creative advertising.

This year's competition has seen over 34,000 entries from 87 countries, divided in 15 categories.

The "Go Beyond The Cover" campaign created by Tuxedo Agency was launched in October 2011 and features Zombie Boy, alias Rico Genest.

The 2012 Cannes Lions complete a very successful competition run for Tuxedo Agency who has also won a CRÉA prize, a Brand Innovators award as well as two Bees awards this year.

The videos can be seen on www.gobeyondthecover.com.

Customer: Dermablend Professional US, Renée Minini, Ass. V-P Marketing

V-P Customer Services: Dominic Tremblay, Tuxedo

Designer and Creative Director: Ludwig Ciupka, Tuxedo

Brand and Strategy Director: Nancy Gendron, Tuxedo

Video Editing: Jean-Michel Simard, Tuxedo

Social Media Strategist: Rachelle Houde, Tuxedo

Make-up Artists: Bruno Gatien and Jonathan Lavallée, under the supervision of C.J. Goldman (300, Silent Hill)

Music: ZooBrazil featuring Rasmus Kellerman

About Tuxedo

Tuxedo is a boutique agency that offers integrated and customized marketing and creative services. Our unique concept is based on personalized service, strong strategic analysis, a complete and elegant creative design, clear and measurable results, and a skilled and experienced team of professionals who are on-line with the latest trends.

Based in Montreal, Tuxedo is developing its business in Canada, in the US and in Europe.

For further information about Tuxedo, visit www.agencetuxedo.com.

About the Cannes Lions

The International Festival of Creativity, also known as Cannes Lions, is the world's leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.

Contact Information