SOURCE: Omniture

July 16, 2008 08:00 ET

TV Guide Online Selects Omniture to Measure Visitor Interaction

Leading Television and Entertainment Media Provider Uses Web Analytics to Drive Targeted Video Content to Web Site Visitors

OREM, UT--(Marketwire - July 16, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the TV Guide Online Network of sites, part of Macrovision Solutions Corporation -- including over 13 million unique users each month and among the fastest-growing entertainment destinations online -- has selected Omniture SiteCatalyst to ensure online visitors are provided with content tailored to their interests.

Using Omniture SiteCatalyst, the network's flagship site,, will be able to better understand -- in real time -- which news stories, full episode videos, photo galleries and other site features are driving visitor engagement. With this increased insight, TV Guide Online will be better able to enhance the user experience by delivering more relevant content to its audience.

"Rapid response to user interests has been a key factor in our traffic growth this year, for which we set new unique user records in both April and May," said Paul Greenberg, executive vice president and general manager of TV Guide Online. "Omniture will play a role in helping us continue to grow the site by allowing us to see what our visitors' interests are and better cater to their needs."

Omniture SiteCatalyst also will help TV Guide Online identify trends over time -- including what content is viewed at certain times of the day -- allowing for more targeted advertising based on viewer activity. Additionally, TV Guide Online will use Omniture to measure user interaction with its Online Video Guide, a video search engine that allows users to discover and watch the latest TV, music, celebrity and news videos.

"With the increased prevalence of video on entertainment sites, we believe companies are looking for ways to quantify visitor interaction to ensure their online investments are driving audience engagement," said Chris Harrington, president of worldwide sales and client services at Omniture. "Omniture SiteCatalyst reveals trends that help companies optimize their video content -- giving them insight to better understand, among other things, the most effective length, content and advertising associated with each clip."

About TV Guide Online (, part of Macrovision Solutions Corporation, which offers a comprehensive and engaging way for fans to find, experience and share the latest entertainment news, content and video, is the flagship site of the TV Guide Online network of sites. The network, which includes,,,,,, and totals over 13 million unique users.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright © 2008 Omniture, Inc. All rights reserved. Omniture and Omniture SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including SiteCatalyst and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended March 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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