Quebecor Media Inc.

Quebecor Media Inc.


July 14, 2011 11:15 ET

TVA Sports, Official Broadcaster; Videotron, Founding Partner: New Long-Term Partnership Between Quebecor Media and the Montreal Impact

MONTRÉAL, QUÉBEC--(Marketwire - July 14, 2011) - Quebecor Media and the Montreal Impact today announced a 5-year agreement; among other things, the wide-ranging partnership between the two Québec-based organizations covers sponsorship, media, technology and positioning.

"Quebecor Media is extremely pleased to announce one of its most important sports partnerships to date," said Pierre Karl Péladeau, President and CEO of Quebecor and Quebecor Media. Mr. Péladeau also took the opportunity to pay tribute to Impact President Joey Saputo. "He and his group are responsible for the rebirth of soccer in Montréal, for the magnificent new stadium in which the team plays, and for the fact that the Impact will be joining a first-rate league next year."

"The entire Impact organization is very excited about the partnership we have formed with Quebecor Media and its subsidiaries," said Joey Saputo, President of the Impact. "With this announcement, we can confirm today that all Impact games will be broadcast on television in high definition starting 2012. The relationship with TVA Sports is a logical fit with our drive to expand our presence in the marketplace. This is definitely the most important broadcasting partnership in the Impact's history."

TVA Sports becomes official broadcaster

As of 2012, TVA Sports will be the Impact's official broadcaster and will carry the bulk of the team's regular-season games in Major League Soccer (MLS). And, as Pierre Dion, President and CEO of TVA Group noted, TVA Sports will do more than broadcast the games: "We want to offer rich, varied coverage that gives viewers full information about the Impact and the game of soccer through interviews with players, behind-the-scenes reports, and interviews with the team's owners and with experts."

Technological innovation at the service of soccer and of Quebecers

Videotron will also be a founding partner in the Impact's exciting move into MLS. Videotron will help provide a more hi-tech experience at Saputo Stadium and will apply its creativity by expanding the contacts between the club and the public. "We have two goals in mind: giving fans in the stands the best possible experience during Impact games and helping the team reach its supporters across Québec by virtual means," said Robert Dépatie, President and CEO of Videotron. "Just imagine the opportunities that our multi-platform presence will create on both counts."

About Quebecor Media

Quebecor Media Inc. is a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), one of Canada's largest telecommunications and media holding companies. Quebecor Media has over 16,000 employees in a number of media-related operating companies: Videotron Ltd., an integrated communications company engaged in cable television, interactive multimedia development, Internet access services, cable telephone service and mobile telephone service; Sun Media Corporation, the largest publisher of newspapers in Canada;, operator of a Canadian network of English- and French-language Internet properties; TVA Group Inc., operator of the largest French-language conventional television network in Québec, a number of specialty channels, and the English-language Sun News Network; and Nurun Inc., a major interactive technologies and communications agency with offices in Canada, the United States, Europe and Asia. Quebecor Media Inc. is engaged in magazine publishing (TVA Publishing Inc.); book publishing and distribution (Sogides Group Inc. and CEC Publishing Inc.); production, distribution and retailing of entertainment products (Archambault Group Inc. and TVA Films); rental and retailing of DVDs, Blu-ray discs and console games (Le SuperClub Vidéotron ltée); printing and distribution of community newspapers and flyers (Quebecor Media Printing Inc. and Quebecor Media Network Inc.); production and dissemination of news content (QMI Agency); multiplatform advertising (QMI Sales); and print and online directories (Quebecor MediaPages™).

About the Montreal Impact

The Montreal Impact is Montreal's professional soccer club. The team made its debut in 1993. It has won three division championships (1994, 2004 and 2009), five regular season championships (1995, 1996, 1997, 2005 and 2006) and a Nutrilite Canadian Championship (2008). It also took part in the CONCACAF Champions League quarter-final on February 25, 2009, before 55,571 spectators at the Olympic Stadium. Playing in the North American Soccer League (NASL) in 2011, the Impact will join Major League Soccer (MLS), North America's most prestigious league, in 2012. Saputo Stadium, the Impact's home since 2008, will be expanded to 20,341 seats for the club's inaugural season in the MLS.

Contact Information

  • J. Serge Sasseville
    Vice President, Corporate and Institutional Affairs
    Quebecor Media Inc.
    514 380-1864

    For additional information:
    Montreal Impact
    Patrick Vallee
    Communications Director
    514 328-3668 (x 227)

    TVA Group
    Media Relations
    514 598-6335

    Elodie Girardin Lajoie
    Media Relations
    514 380-7772
    Mobile: 514 516-7772