SOURCE: TVEyes

October 10, 2006 08:10 ET

TVEyes Announces First Contextually Relevant Text Ad Solution for Video Sharing and Publishing Web Sites

Text Ads Served Based on Content of Audio Instead of Meta Tags or Untargeted Video Pre-Roll; Taps Vast Demand for Advertising on Video Sites in Accepted Form

FAIRFIELD, CT -- (MARKET WIRE) -- October 10, 2006 -- Online video sharing, news and entertainment sites have gained enormous popularity but haven't been able to monetize their millions of daily site visitors. Advertisers have also been frustrated by a lack of inventory on video sites and the general dislike site visitors have for pre-roll video ads. Now, by implementing TVEyes' patent-pending ConText Ad Solution(SM), owners of popular Web sites can quickly begin presenting text ads, driving ad serving engines such as Google Adsense or Yahoo! Publisher Network based on words spoken in the video segment being viewed. A demonstration of ConText Ad Solution, using video from YouTube, may be seen at http://www.tveyes.com/contextual_ads.php.

"We've made it possible for sites with millions of daily visitors to efficiently tap into the largest and most acceptable form of online advertising, and offer advertisers uniquely targeted access to millions of engaged site visitors," said David J. Ives, president and chief executive officer of TVEyes, Inc. "Internet users dislike pre-roll advertising intensely, but are conditioned to click on text ads when the content is relevant. With the TVEyes ConText Ad Solution, which automatically indexes site content and provides an interface to an ad serving system, site owners can immediately monetize their millions of page views without adding staff to sell advertising."

TVEyes creates a Spoken Word Index™ for every word in a site's library of video files which is used to dynamically drive the ad serving system each time the video is played. The solution is equally applicable to audio sites, such as radio station Web sites. It is available now and is in beta testing with a number of popular Web destinations.

"Other than selling sponsorships or pre-roll video ads, both labor-intensive from sales and implementation perspectives, popular video sharing, news and entertainment properties have had limited means to monetize their audience," continued Ives. "Contextually relevant text ads, based on the content being displayed, presents the most promising means to date for these sites to create a meaningful revenue stream."

About TVEyes Inc.

TVEyes Inc., headquartered in Fairfield, Conn., provides online, real-time search and indexing for television and radio broadcasts, audio and video search infrastructure for search engines, and advertising solutions for video and audio sharing and publishing Web sites through its patent-pending ConText Ad Solution. Its Media Monitoring Suite™ is in use by corporations, professional sports teams, political campaigns, elected officials and the military to provide up-to-the-second intelligence on broadcast news, in multiple languages for US and international markets. More information on TVEyes can be found at http://www.tveyes.com.

Spoken Word Index and Spoken Word Search are trademarks of TVEyes Inc. ConText Ad Solution and Media Monitoring Suite are servicemarks of TVEyes Inc. All other trademarks referenced are property of their respective owners. ©2006 TVEyes Inc.

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