SOURCE: H & H Imports, Inc.

October 27, 2011 08:00 ET

TVGoods' Parent Company Changes Name to As Seen On TV, Inc., Announces Reverse Stock Split

CLEARWATER, FL--(Marketwire - Oct 27, 2011) - H & H Imports, Inc. (OTCQB: HNHI) (PINKSHEETS: HNHI) announced today that the company's corporate name change to "As Seen on TV, Inc." is complete. In addition, the Company announced that a 20-to-1 reverse split will take effect at the open of the market on October 27, 2011 (the "Effective Date"). The Company's stock will be quoted under the symbol "HNHID" for approximately 20 business days following the Effective Date. Following this period, the Company's common stock will be quoted under the symbol HNHI for a 10-day period, and will subsequently change to a new symbol in-line with the new corporate name, As Seen On TV. The Company will announce the new quotation symbol when it is assigned by FINRA.

"Our strategic decision to change our name is part of a broader branding effort, as we focus our public profile as a robust and comprehensive platform to develop and monetize unique products through a variety of retail, wholesale and direct-to-consumer channels," said Founder and Chairman Kevin Harrington. "The As Seen On TV website,, represents a significant asset for the Company moving forward, and it will serve as the centerpiece of our company. We expect to leverage the site's popularity into increased sales of our consumer products. Our new name now more closely reflects our focus and will strategically tie our name to our market."

Steve Rogai, Chief Executive Officer of As Seen On TV, Inc., added, "We believe the reverse split will create the optimal capital structure for our company, enabling us to secure reasonable growth capital and positioning us to ultimately create sustainable shareholder value as we execute our business plan."

The Company's TVGoods, Inc. subsidiary will retain its brand name and continue with no change to day-to-day operations.

About The Company:

As Seen On TV, Inc. is the parent company of TV Goods, Inc. TV Goods, Inc. is a direct response marketing company. We identify, develop and market consumer products for global distribution. TV Goods was established by Kevin Harrington, a pioneer of direct response television. For more information go to

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at

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