SOURCE: TVN Entertainment

May 07, 2007 08:30 ET

TVN Entertainment Launches Bollywood Video on Demand Packages With BODVOD Networks

TVN Entertainment Delivers All Things Bollywood Including Top Box Office Hits, Popular Music and More

BURBANK, CA -- (MARKET WIRE) -- May 7, 2007 -- TVN Entertainment Corp., the leading television on demand company, announced today that it has reached a five-year agreement with BODVOD Networks, LLC, the leading distributor of South Asian digital content worldwide, to launch an exclusive suite of on demand channels featuring unique Bollywood content from the top South Asian content producers. The suite will be marketed to consumers under the "Saavn" brand name.

The Saavn packages include an a-la-carte movies package featuring, in an industry first, VOD movies released "day and date" with their worldwide theatrical premieres; a subscription movies on demand service that offers both new release and classic Bollywood films; a subscription music on demand service comprised of videos pulled from Saavn's library of over 10,000 titles; and a subscription TV service with shows from the top networks in India, in all major genres.

BODVOD Networks is a venture of [212]MEDIA and cable marketer, Schramm Sports & Entertainment. BODVOD's exclusive licensing arrangements with leading South Asian film studios and music labels, including UTV, Adlabs, Yashraj, T-Series, and others, provide the company with the largest and most compelling library of South Asian content in the world.

"The Saavn suite of VOD packages offers an opportunity for our affiliates to enhance the value of the VOD platform by super-serving a passionate, yet underserved, audience," said Matt Cohen, senior vice president of strategy and development for TVN Entertainment. "TVN is delighted to partner with BODVOD Networks, whose unparalleled understanding of the South Asian market and expertise in marketing to this high value customer base perfectly complement our own expertise in launching video on demand networks."

"Until now, South Asian movies and other content have not been widely available in the US, despite the sizable and affluent market for this content. VOD provides the perfect platform for the Saavn services, as it enables us to cost-effectively serve our target audience and monetize our vast content library," said Vin Bhat, general manager of BODVOD Networks. "TVN's extensive distribution footprint across cable, telco, and DBS as well as their experience in the VOD space make them the ideal partner to work with us on this launch."

TVN will provide industry-wide sales, licensing and distribution services for BODVOD Networks. In addition to programming, BODVOD Networks will provide its expertise in the South Asian market via a broad array of multicultural marketing strategies in partnership with TVN, including cross-channel spots, timely print and grass-roots campaigns, partnership with major corporate brands and online social networking initiatives.

About BODVOD Networks

BODVOD Networks, LLC ("BODVOD"), the owner of the Saavn brand, acquires, packages and markets South Asian content, including "Bollywood" movies, music and television shows for digital "on demand" platforms on cable systems, telecommunications companies, Internet (IP) delivered services and mobile carrier and device platforms.

Based in New York, BODVOD is co-owned by [212]MEDIA, which operates a portfolio of media and entertainment ventures, and Schramm Sports & Entertainment, a principal marketer of entertainment programming and sports content targeted to multicultural audiences, and a distributor of this content to the North American cable and satellite television industries.

BODVOD has been providing Bollywood on demand content to the cable TV industry since it was established in 2004.

About TVN Entertainment Corporation

TVN Entertainment Corporation, the leading television on demand company, works with every major studio, network, and telecommunications video provider in North America. TVN is the preferred provider of original on demand programs and networks. TVN supports an open, advanced technology platform, and offers the most comprehensive, end-to-end solution for licensing, managing, distributing and marketing on demand content to virtually any platform. For more information about TVN's products and services, please visit www.TVN.com.

Contact Information

  • Contacts:

    TVN contact:
    James Park
    Bob Gold & Associates
    310-784-1040
    Email Contact

    BODVOD contact:
    Maite Saralegui
    323-650-2236
    Email Contact