SOURCE: TVN Entertainment

February 13, 2006 12:23 ET

TVN Entertainment Pitches in to Support New NCTA Ad Campaign Video -- "Cable: A Great American Success Story"

TVN Opens Up VOD Distribution of "Success Story" to Entire Industry

BURBANK, CA -- (MARKET WIRE) -- February 13, 2006 -- TVN Entertainment today announced that it will contribute encoding and distribution support to the National Cable & Telecommunications Association's (NCTA) new multi-media advertising campaign video entitled, "Cable: A Great American Success Story." The NCTA campaign, currently focused primarily in metropolitan Washington, DC, also includes TV, newspaper and magazine advertising, as well as billboard placement.

The 6-minute video will be made available to TVN's cable affiliates, which include all the major MSOs and dozens of mid-sized and smaller cable companies throughout the United States. The Program will be "pitched" over TVN's VOD distribution platform, and enabled via the ADONISS suite, which allows TVN Affiliates automated upload and placement in one or multiple categories within the VOD menu. TVN, in partnership with the NCTA, is distributing information this week about the scheduled multicast distribution opportunities throughout the month of February.

"When we heard about the 'Success Story' campaign, which NCTA and its President, Kyle McSlarrow, were advancing on behalf of the industry, we wanted to help," said Jim Riley, EVP Sales and Business Development, TVN Entertainment. "VOD is an ideal platform to reach consumers with this important message; and through our wide network of Cable partners, we knew we would be able to make an immediate contribution."

"We've often said that cable is such a great success story, we should be shouting it from the rooftops. So we're enormously thankful to TVN for volunteering its ubiquitous distribution platform in helping spread the word about our industry's important contribution to the lives of American consumers," said Rob Stoddard, Senior Vice President, Communications & Public Affairs, NCTA. "TVN itself, and the terrific VOD content that it helps distribute to American cable systems, are fine examples of the ways in which cable has enriched our lives. It's very fitting for TVN, therefore, to assist in bringing our message to VOD consumers, who are prime beneficiaries of cable's success."

For on-line viewing of the 6-minute film, "Cable: A Great American Success Story," visit NCTA's website, at On-line viewing of :30 second and :60 second advertising spots derived from the film also can be viewed on the website.

About TVN Entertainment Corporation

TVN Entertainment, a video on demand (VOD) content solutions company, is a leading provider of on demand television programming, management and delivery services. TVN currently offers more than 2500 hours of VOD programming from over 100 content providers. In addition to comprehensive programming services, TVN Entertainment offers the only single-source management and distribution solution for VOD, including content aggregation, packaging, encoding, asset management and fully encrypted transport via satellite to all video service providers. TVN Entertainment has been chosen as the VOD solution for many leading MSOs and telecommunications companies, including Adelphia, Bresnan, Buckeye, Blue Ridge, Cablevision, Charter, Comcast, Cox, Insight, Mediacom, Qwest and Verizon. For more information visit

About NCTA

NCTA is the principal trade association for the cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation's largest broadband provider of high speed Internet access after investing $100 billion over ten years to build out a two-way interactive network with fiber optic technology.

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