SOURCE: Twiistup


February 15, 2011 13:48 ET

Twiistup 8 Judges Name Chromatik Showoff Winner

L.A.'s Signature Technology and Startup Event Gives Top Prize to Developer of Web-Based Tools for Learning Music

LOS ANGELES, CA--(Marketwire - February 15, 2011) - Twiistup -- the Los Angeles region's seminal tech industry conference and emerging company showcase -- has recognized online music education platform Chromatik as the Twiistup 8 "Showoff" winner.

A panel of judges awarded Twiistup's top prize to Chromatik for what it described as the company's unique potential to redefine how students approach music learning. The award was presented during the Twiistup 8 afterparty on February 10th at the Skirball Center in West Los Angeles.

Chromatik was named the winner among 10 companies selected to present before the judges and an audience of more than 300 technology industry leaders from across Southern California and around the world. More than 100 companies competed for a chance to present at the conference. The 10 Showoff finalists were selected based on their technology, business model, management team, competitive environment and other key criteria for success.

The competition to name this year's winner was unusually fierce, as the five member panel of judges short-listed four different Showoff contenders for the top prize. Chromatik earned the top spot in a close decision. The judges were particularly impressed with the company's technology, which enables students around the globe to benefit from the best music education techniques and content.

"There was a great group of Showoff companies this year, and we're honored to have been recognized," said Chromatik CEO Matt Sandler. "We're still early in our development, but it's really exciting that the judges and attendees saw promise in what we're doing. There's incredible opportunity in the future of music education, and Twiistup 8 was a great forum for us to showcase our technology."

Twiistup 8 Producer Patrick Valskovits added, "The quality of each Showoff pitch was simply unbelievable this year. All of the startups were contenders, as the crowd and judges would attest. This was a hard-fought, well-earned victory for Matt and the Chromatik team."

The Twiistup 8 panel of judges was composed of Naval Ravikant (Angel List), Scott Sangster (TechCoast Angels), Matt Thompson (Microsoft), Paige Craig (BetterWorks) and Jim Andelman (Rincon Venture Partners). Prior Twiistup Conference Showoff winners include Geodelic, ExpenseCloud and The Rubicon Project.

In addition to showcasing promising startup ventures, Twiistup 8 featured a world-class lineup of speakers including David Cohen (Founder/CEO of TechStars), Suneel Gupta (VP of Product Development for Groupon), Loic Le Meur (Founder/CEO of Seesmic and Founder of LeWeb), Naval Ravikant (Co-Founder of Epinions and Co-Author of "Venture Hacks"), Rand Fishkin (CEO of SEOmoz), Scott Sangster (President of Tech Coast Angels) and David Travers (Principal of Rustic Canyon Ventures), to name just a few.

Sponsors for the event included Microsoft, Media Temple, CallFire, EventBrite, Music180, May, and ReTargeter.

More information about Twiistup 8, including a full list of speakers and Showoff companies, is available at

About Chromatik
Los Angeles-based Chromatik is a startup working to redefine how students learn music. The company's adaptive learning platform brings the world's best music techniques, teachers and content to students' fingertips via mobile and desktop applications. In essence, what Rosetta Stone did for languages, Chromatik is doing for music. Learn more at

About Twiistup
More than a conference, Twiistup is the Los Angeles region's signature technology and startup event. From its humble origins in 2007, Twiistup has grown in scope and stature to attract entrepreneurs, investors and thought leaders from across the U.S. and around the world. It combines a showcase for innovation with a platform for discussion -- all wrapped in an event with distinct "L.A." style. More information is available at

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