SOURCE: Twin Prime

Twin Prime

June 30, 2015 08:00 ET

Twin Prime Empowers Mobile App Product Managers With Unprecedented Visibility Into How Speed Affects User Engagement & Retention

New Twin Prime Analytics Dashboard Provides Control Over What Mobile Content to Accelerate and Enables A/B Testing to Measure Acceleration Gains

REDWOOD CITY, CA--(Marketwired - Jun 30, 2015) - Twin Prime, an innovator in mobile data delivery optimization, announced today a new analytics dashboard that helps mobile product managers (PMs) understand user behavior and manage how content delivery is accelerated to mobile apps.

Consumers spend 82 percent of their time on mobile devices using apps, and this figure is only expected to grow. This means fast app speed and responsiveness are paramount. According to a mobile app study conducted by Dimensional Research, 96 percent of respondents said app performance is critical, and 48 percent have uninstalled or removed it if too slow.

"We know that users leave apps for two reasons -- either the quality of content is not very good or the quality of experience is not optimal and too slow," said Kartik Chandrayana, CEO and co-founder of Twin Prime. "While content quality has increased significantly over the past few years, mobile apps still load three times slower than desktops, causing 80 percent of users to either delete the app or look for alternatives. Our new dashboard finally makes it possible for mobile product managers to analyze and control content delivery speeds to minimize the occurrence of users leaving their app."

The Twin Prime Analytics Dashboard lets mobile product managers:

  • Monitor a range of performance metrics such as app speed, response time, errors and throughput
  • Measure impact of speed on critical business metrics like engagement, user actions and screen loading times
  • Gain visibility into performance by carriers, domain and device performance
  • Automatically discover anomalies to further improve performance
  • Have full control over content acceleration parameters

The Twin Prime Analytics Dashboard is available for immediate use by all current Twin Prime customers and will automatically be provided to any new customers as part of their overall service agreement with the company.

About Twin Prime
Twin Prime, an innovator in mobile data delivery optimization software, powers the fastest way to deliver content to mobile devices on both cellular and Wi-Fi networks. The company's GLAS technology utilizes an automated hypothesis testing infrastructure to mitigate imperfections and variability in the wireless last mile by optimizing and customizing the content delivery strategy every time a mobile app is launched. Twin Prime solves for the inherent volatility and diversity among devices and networks so companies can increase user engagement and build brand affinity. These optimizations are content agnostic, don't rely on caching, compression or content modification, and enable Twin Prime customers to engage their users by delivering high quality content, even over secure protocols like HTTPS. Fortune 500 brands, m-commerce, social media apps, advertising networks, publishers and companies of all sizes with a mobile presence rely on Twin Prime to connect with millions of customers daily.

Connect with Twin Prime:
Follow on Twitter: @twinprimeinc

Contact Information

  • Media Contact:
    Anton Molodetskiy
    Bhava Communications
    Email Contact
    (650) 243-7542