Twistbox Entertainment, Inc.

April 04, 2007 13:17 ET

Twistbox Entertainment and Fashion TV to Bring the World of International Style to Mobile Phones Across the Globe

LOS ANGELES, CA--(CCNMatthews - April 04, 2007) - Twistbox Entertainment, Inc. (www.twistbox.com), a global leading producer and publisher of mobile entertainment, has signed an exclusive agreement with Fashion TV (www.ftv.com) to bring the latest in international fashion, beauty and lifestyle news to mobile phones and devices throughout the world.

Through the "FTV Mobile Portal" and a selection of thematic "FTV Mobile TV Channels," Twistbox will offer a comprehensive array of "made-for-mobile" programming. It will be fully integrated with popular Fashion TV branded offerings in over 190 countries including the Fashion TV television channel and the FTV.com website. With the latest runway coverage from design houses such as Gucci, Marc Jacobs, Prada, Ralph Lauren, Versace, and Manolo Blahnik, to the hottest new names on the style scene from Paris to Los Angeles and Russia to China, FTV Mobile aims to be the premier destination and community for the fashion enthusiast on the go.

"With our international reach, significant TV and video assets and extensive brand marketing, we were looking for a company that understands the intersection of mobile, entertainment and advertising while being our partner from Brazil to Beijing and everywhere in between. With its global on deck distribution, industry leadership in launching over 500 WAP sites and 70 mobile TV channels in over 45 countries, Twistbox stood out from the rest," said Michel Adam Lisowski, CEO and President of Fashion TV.

"Fashion TV is recognized as the world leader in fashion entertainment delivering over 500 hours of original programming each year targeting the coveted 18-to-40 demographic segment," said Ian Aaron, Twistbox CEO and President. "From the hottest trends and personalities in fashion to the latest in lifestyle news and beauty tips, FTV Mobile will be the premier destination for the fashion enthusiast and represent a unique blend of integrated advertising and promotional opportunities for brands that are looking to reach and interact with mobile consumers in new and innovative ways."

Worldwide distribution and advertising inquires can be made to sales@twistbox.com.

About Fashion TV

Since its inception in 1997 FTV has been known as the independent TV authority for fashion and lifestyle, and is the world's leading fashion channel. It is the only 24 hours/7 days fashion, beauty and style TV station worldwide, and provides glamorous entertainment with emphasis on the latest trends. FTV is one of the foremost-distributed channels worldwide, reaching over 300 million viewers in the 18-46 age demographic on five continents via 31 satellites and over 2,000 cable systems. FTV content is constantly updated, informative, glamorous and sexy. It offers more than 300 new shows and 600 new clips every season. For more information visit www.ftv.com.

About Twistbox Entertainment, Inc.

Twistbox Entertainment is a leading global producer and publisher of mobile entertainment. The company has exclusive licenses with industry-leading brands, direct distribution with more than 100 mobile operators in 45 countries and provides an extensive portfolio of award-winning games, WAP sites and mobile TV channels to more than 1 billion subscribers worldwide. For more information, please visit www.twistbox.com.

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