June 21, 2011 23:01 ET

Twitter Community Bands Together for Slave Lake Relief

Canadian Reality TV star Jillian Harris to attend YYC4SlaveLake event on June 29

CALGARY, ALBERTA--(Marketwire - June 21, 2011) - A Correction from Source is being issued for the YYC4SlaveLake release that was issued on June 16th, 2011. Due to unforeseen circumstances, the YYC4SlaveLake volunteer committee has moved the date of the YYC4SlaveLake event to one week later, on Wednesday, June 29 at 6:00 p.m. The updated release is as follows:

Editor's note: There is a photo associated with this release.

On Wednesday June 29, Calgary's Twitter community will come together to enjoy a night of entertainment in support of the Red Cross relief efforts in Slave Lake. Initially, YYC4SlaveLake was scheduled for June 22 but due to unforeseen circumstances, the event has been moved to one week later on June 29.

The event will feature live local entertainment, a silent auction, a raffle and door prizes. All proceeds from the event will benefit the Canadian Red Cross Alberta Fires Response. The event is expected to attract over 100 members of the Calgary Twitter community including local TV personalities.

The fundraiser will also be attended by Canada's favourite Bachelorette, Jillian Harris. Jillian, who now stars as a designer on Extreme Makeover: Home Edition, is originally from Peace River and spent her summers as a child growing up in Slave Lake. When news spread about the devastating damage in the community of Slave Lake, Jillian immediately began engaging on social media sites like Facebook and Twitter, raising awareness and urging her 50,000 plus followers to help. Jillian will be touring the town of Slave Lake with the Canadian Red Cross on Thursday, June 16 and will share her experience, providing insight into the depth of the destructions and the importance of donating to the relief efforts.

"When a disaster of this magnitude happens, it is almost impossible to wrap your head around where to begin the relief effort," said Jillian Harris. "As someone in the public eye, I am proud to be able to use my voice on social media to help support the relief efforts in Slave Lake and to spread my love for those out there suffering from the fires."

Drawing on the success of a similar event, YYC4Haiti, held in January 2010, Calgary's Twitter community is coming together once again to show that Calgary cares. The event, although primarily spread through the Twitter community, is open to all Calgarians and will be held at Melrose Café and Bar on 730 17th Avenue on Wednesday, June 29 at 6:00 p.m.

"The way in which the social media community has been able to mobilize this event has been absolutely remarkable," said YYC4SlaveLake Project Manager Donna McTaggart. "In the span of only a few weeks, we have had so many Calgarians come forward to volunteer, to make donations and to say they will attend the event. The tragedy in Slave Lake hits really close to home and it's so important we help our fellow Albertans in any way we can."

There is no cover charge or cost for admission, however donations in support of the Red Cross are strongly encouraged. The money raised will help provide short-term assistance to affected families, including food, shelter, hygiene supplies and other essentials. The Red Cross will help the families rebuild their lives.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20110616-616yyc_800.jpg.

For more information visit www.yyc4slavelake.wordpress.com and for media inquiries, please contact Leanne Laverick or KristinAnn Janishefski.

Contact Information

  • Leanne Laverick
    PR Coordinator for YYC4SlaveLake
    Twitter: @LeanneLaverick or @YYC4SlaveLake

    For media requests regarding Jillian Harris:
    KristinAnn Janishefski
    The Vanguard PR