SOURCE: Bulldog Reporter

Bulldog Reporter

June 24, 2009 14:09 ET

Twitter PR: New Bulldog Reporter Conference Reveals How PR Can Work With the Press via Social Networks

Top Journalists Share an Inside Look on How They and Their Colleagues Are Using Twitter, Facebook and LinkedIn to Generate Story Ideas and Buzz -- Audio Conference, Thursday, July 9, 2009

OAKLAND, CA--(Marketwire - June 24, 2009) - PR and marketing professionals who want to learn valuable insights on how journalists use Twitter, Facebook and LinkedIn every day to interact with sources, search for story ideas and drive readership engagement will discover proven techniques at a new audio conference from Bulldog Reporter's PR University: "Journalists Speak Out on Twitter, Facebook and LinkedIn: Top Reporters Reveal How PR Can Work with the Press via Social Networks." Attendees will come away with new practical ideas on how to find journalists online and how to engage journalists via social media -- starting immediately.

This exclusive, dial in PR University audio conference takes place on Thursday, July 9th, at 1PM EDT (noon CDT; 11AM MDT; 10AM PDT). The exclusive panel includes top journalists who actively use Twitter and other social media:

-- Kara Swisher, Co-Executive Editor, "D: All Things Digital"; Publisher, "BoomTown"

-- Dan Patterson, Digital Audio Manager, Correspondent, ABC News

-- Dylan Tweney, Senior Editor, Wired.com, Editor, "Gadget Lab"

-- Heather Clancy, Columnist, Entrepreneur; Contributor, The New York Times; Blogger, "Business Brains," "Connected," "Channel Marker," "GreenTech Pastures"

-- Michael Singer, News Editor, InformationWeek.com

This 90-minute interactive call will give communications professionals tips and techniques on how to craft successful Twitter pitches in 140 characters or less and how to connect with press via Facebook, LinkedIn and other top social networking sites. It will also address how to get started on Twitter, how to follow and be followed by journalists on Twitter -- and how to build a better Twitter presence for your brand. Here are some of the immediately applicable techniques attendees will cover in this audio conference:

--  Top Twitter, Facebook and LinkedIn Targets: Which journalists are
    actively using Twitter -- and how you can successfully interact with them
    quickly and efficiently
--  Twitter Pitch Success Stories: How journalists and PR people have used
    Twitter to generate story ideas and buzz
--  Media Outlets on Twitter: Which media outlets are consistently posting
    links to their online news stories on Twitter
--  Using Facebook and LinkedIn to do PR: How journalists connect with
    sources to find stories on Facebook and LinkedIn
--  Twitter Media Monitoring: How to find and contact journalists using
    Twitter and other social media
--  First Steps: How to get started using Twitter and other social media
    for media relations and other essential PR initiatives
    

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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