SOURCE: Marriott International

Marriott International

November 27, 2012 08:00 ET

Two Luxury Hotels in Bahrain That Truly Appreciate Their Customers

Marriott Executive Apartments Manama, Bahrain and Residence Inn Celebrate Global Customer Appreciation Week 2012

BAHRAIN--(Marketwire - Nov 27, 2012) - The Global Customer Appreciation Week has become a true pillar of Marriott's culture, from its beginning many years ago as an initiative called True North Week. Every year, Marriott thanks their loyal customers for their business, especially these two luxury hotels in Bahrain, Marriott Executive Apartments and Residence Inn.

"We have great PEOPLE committed to providing wonderful experiences for our guests. We are growing in exciting PLACES around the globe. And we are doing it with a PURPOSE powered by our Spirit to Serve culture." - Bill Marriott

The week from November 4 to 8 is a worldwide celebration of the excellent relationships Marriott has with its customers. Marriott Sales Associates around the world want their customers to know how important they are to the Marriott family! It is a great opportunity to embrace customers and show appreciation.

The focus is on celebrating relationships with activities such as associates training on "Relationship Selling," Tele-prospecting Day, Thank You Day, and Spirit to Serve initiatives.

"This year, we are carrying a theme of Celebrating Relationships: We Open the Door to a World of Possibilities," said Director of Sales for, Marwan Haddad. "This week is an opportunity to thank our residents and guests for their continued business and support. To us, our guests are everything, and we'll do whatever it takes to make them happy," added Marwan who also handles corporate lodging in Bahrain.

Spirit to Serve the Community: Cleaning Campaign
Further initiatives include education about Marriott's Spirit to Serve. This year, Marriott Executive Apartments and Residence Inn, along with travel industry business partners, are supporting Bahrain as Capital of Arab Culture. They will start with cleaning up one of its historical tourist attractions, Qal'at Abu Mahir fortress, Muharraq, as a sign of Marriott's contribution towards preserving the heritage of Bahrain which will help increase Bahrain tourism. Qal'at Abu Mahir is testimony to the pearling tradition of an island economy, as declared by the UNESCO World Heritage.

"Marriott always encourages its guests, business partners and associates to volunteer in serving their communities. On this occasion we would ask everyone to support this worthy cause. As a Marriott enterprise, we are supporting activities that enhance the local community and their culture," said General Manager of Marriott Executive Apartments Manama and Residence Inn, Sam Van Campenhout. 

Barbecue with Marriott Guests
A barbecue dinner was hosted on November 7th on the roof top of Marriott Executive Apartments for around 150 guests. It was a great opportunity to thank the guests for both properties for their continuous support to Marriott and a chance for guests to spend some time with the Management team as one family. They also got an opportunity to experience the best dining in Bahrain.

About True North Week:

The "True North" was conceived by the Residence Inn, in January 1995. The Residence Inn's brand team based it off the Japanese term "Hoshin," defined as "shining needle pointing direction." The definition indicated a compass needle that always points "True North" based off the globe's magnetic field.

The Brand Team thought this captured the brand's essence and strategic direction in one statement, which is the pursuit of extended stay: Aggressive, Responsible and Profitable.

In 1996 True North was changed to Global Customer Appreciation Week which extended to all brands and is celebrated every November. The week is a time for all properties to be creative in thanking their customers. Every property is encouraged to take place in focusing on Marriott's True North: its valuable and distinguished customers!

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