January 29, 2010 06:16 ET

Two of Sweden's Top Music Profiles Sign on to Boost ICYOU Mobile

SKÖVDE, SWEDEN--(Marketwire - Jan. 29, 2010) - Two of the top music profiles in Sweden have confirmed their partnership with ICYou Mobile and we are proud to be associated with Bert Karlson and Anders Hedqvist.

Lars-Erik Ottenvall, CEO of ICYou Group says: "To have these two living legends working with our music venture is something we are very proud of and their knowledge and experience in the music industry will be a tremendous asset for our business. They fully appreciate that this project is an excellent distribution channel for music artists."

About Bert: Bert Karlson is one of Sweden's best known entrepreneurs and is engaged with ICYou Mobile as an adviser in the creative development area, focusing upon musical and artistic opportunities. Bert Karlsson has been active in the music industry for the past 50 years, with an invaluable knowledge and a unique network of music and business contacts.

Bert says:
"I saw this concept in the early stages and was happy to be approached by Fredrik Nilsson and Lars-Erik Ottenvall. They are both innovators, who I believe will undoubtedly change the way we all communicate. It is a brilliant idea to let the music artists take advantage of ICYou Mobile's many concepts, which allows the artist to design their own Showrooms, promote their own music products and meet their fans.

About Anders: Anders Hedqvist has been active over the last 30 years in a number of leading positions within the music industry. Anders has a broad experience and a solid knowledge base of the music business. He has been active in the 'demand side' of the wholesale market as the CEO of Sonet Grammofon AB, which was one of Scandinavia's leading record companies. During the 1990's Anders Hedqvist pursued his activities in the specialist marketing area of product placement in the Swedish film industry and was one of the pioneers to start an international music portal, in the new millenium, called fanglobe.com. Anders Hedqvist has joined ICYou Mobile as an advisor, to establish the music projects growth and development.

Anders says: "There are several actors in today's digital music distribution, giving members access through computers, game consoles and mobile phones. The fans now have the opportunity through ICYou Mobile to meet and communicate directly with their music idols, which is a fantastic development. I am convinced that this product will be a worldwide success."

About ICYou AB: ICYou AB, based in Skövde, Sweden, was founded during the summer of 2007 by entrepreneur Fredrik Nilsson. The business idea is to create a global media and marketing arena. This arena answers to the growing need for individuals to meet and socialise in so-called "virtual communities"; coupled with the global business requirement to effectively source new and novel marketing channels, in order to reach this new and fast-growing market segment. ICYou's virtual world and Interactive City is based upon advanced computer-gaming technology. Through its unique interactivity and high-grade graphics technology, ICYou will offer individuals and businesses the opportunity to build trademarks, advertise and sell products and offer a vast range of services, in a way that has never been done before!

Interactive City will mirror reality in a multitude of areas such as citizens and socialising, rules and laws, communications media, educational institutions, entertainment industry, business creation and the free market economy.

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