PARSIPPANY, NJ--(Marketwire - Feb 7, 2013) - Lauren Pecorino, senior account executive, and Rebecca Karger, copy supervisor from Ogilvy CommonHealth Worldwide (www.ogilvychww.com), the health-behavior experts of Ogilvy & Mather, were named to the Medical Advertising Hall of Fame's (MAHF) second annual Future Famers Program at Tuesday night's awards dinner held at the Pierre Hotel in New York City.
Ogilvy CommonHealth Worldwide is a WPP company (NASDAQ: WPPGY) (www.wpp.com). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities as part of the Ogilvy & Mather (www.ogilvy.com) network.
Over the past decade, the MAHF has recognized those individuals who have made a lasting mark on healthcare advertising by inducting them into the Hall of Fame. The Future Famers Award recognizes those who are destined to leave their mark on the industry. To be eligible for the award, recipients should be in medical advertising for no more than five years (generally 30 years of age or younger) and have already made a significant contribution in the healthcare marketing arena. In addition, recipients must show a solid commitment to community service, either at a local or national level.
Ms. Pecorino became a member of the Ogilvy Healthworld New York City team in 2011 as a senior account executive. As such, she is responsible for supporting and fostering growing business within the agency and managing the daily activities of her designated accounts. Ms. Pecorino is also very involved in community volunteer work. Since high school, she has actively participated in local hospitals' children's arts and crafts programs.
Ms. Karger joined Ogilvy CommonHealth, the network's Parsippany-based office, in 2006 as an executive assistant in the medical education group. Ms. Karger became a respected copywriter and now oversees the creative output for her assigned brands. She is also extremely passionate about building a healthier, greener community and world -- she was recently recognized for initiating the "I'm good for 20" program supporting local produce and farmers markets.
The MAHF was founded in 1996 to preserve the history of the medical advertising profession and honor its founders. Its members include roughly three dozen leading healthcare advertising agencies and medical publishers. For information on the MAHF, visit its website at www.mahf.com, or contact David Gideon, executive director, at email@example.com.
Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. With 60 offices across 33 countries, the group provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.