November 13, 2008 08:10 ET

Two Personality-Packed Characters Join WowWee's Robotics Line

Wrex the Dawg™ and Mr. Personality™ Robots Offer Humor, Companionship, and Unique Artificial Intelligence

HONG KONG, CHINA--(Marketwire - Nov. 13, 2008) -

Editors note: Two photos and two videos are included with this press release.

Shaping the way we interact with entertainment robotic companions, WowWee, an Optimal Group company (NASDAQ:OPMR), has launched two new personality-packed additions to its diverse Robotics line of humanoid, reptilian, and animal creations. RS Wrex the Dawg(TM), an incorrigible robotic junkyard pooch, and RS Mr. Personality(TM), a three-wheeled fully-animated and interactive talking companion, are now available at major online retailers just in time for holiday shoppers searching for unique gifts.

The RS Wrex the Dawg robot is not your typical robotic pet - he's a mischievous junkyard dog, constructed from "scrap" mechanical and electrical parts, in dire need of re-programming. This hilarious mutt can perform a series of up to 80 moves and is the perfect guard dog, featuring three distinct moods - happy, angry and crazy. Wrex cocks his head, twitches his ears, wags his squeaking tail, sits, stands, and scampers freely - infrared sensors help him react to movements, avoid obstacles, and detect and avoid drop-offs like stairs. He can even be re-programmed to behave like a cat or perform various tricks like "shake hands" and "play dead." Wrex also features three desires - Exercise, Call of Nature and Hunger - that can be altered with a flick of a Mood Dial on his intuitive industrial-styled remote control. He is also purposely programmed to occasionally "malfunction," following which his owner must reset his circuits straight - users can even re-program him as WowWee's original Robosapien(TM) robot!

The RS Mr. Personality robot is an interactive humanoid robot that exudes personality in everything he does and says. RS Mr. Personality comes equipped with the hilarious "Max/Simon" character, a split-personality animated duo that inhabits his robotic core. Similar to a modern-age "Odd Couple", "Max/Simon" will entertain users for hours with their unique and outrageous banter. The robot's full-color LCD screen displays his personality with various animated and synchronized facial features. Through advanced infrared and audio sensors, the Mr. Personality robot interacts with his environment and entertains his human companions with jokes, conversations, games and daily fortunes found in various play modes such as "Crystal Ball" and "Fortune." Featuring a fully-animated upper body to match his unique artificial intelligence, his movements and physical reactions are lifelike, resembling those of real animated human expressions. Equipped with an omni-directional, three-wheeled base for speed and agility, users can move Mr. Personality precisely in all directions using the remote control.

The RS Wrex the Dawg robot features 9 motors, 10 slot machine-like eye icon combinations, infrared sensors, and speakers with 3 adjustable volume settings. Available at major online retailers such as,,,,, and the WowWee Online Store, the RS Wrex the Dawg robot has a suggested retail price of $149.99 and is appropriate for ages 8+ (Requires 4 x "C" and 2 x "AA" size batteries and 3 "AAA" for the remote).

The RS Mr. Personality robot features 7 motors, 4 infrared sensors, a built-in microphone for voice memos, a color LCD screen, speaker, audio input connector, and an LED battery indicator. Available at such major online retailers as,,, and the WowWee Online Store, the RS Mr. Personality robot has a suggested retail price of $249.99 (requires 6 "C" size batteries and 3 "AAA" for the remote).

About WowWee

WowWee, an Optimal Group company, is a leading designer, developer, marketer and distributor of innovative hi-tech consumer robotic and entertainment products. The WowWee group of companies maintains operations in Hong Kong, Carlsbad, California, Brussels, Belgium and Montreal, Quebec.

For more information, please visit the Company's web site at

Contact Information