Dairy Farmers of Canada

Dairy Farmers of Canada
Canadian Cheese

Canadian Cheese

August 16, 2008 23:00 ET

Two Skillful Cheese Rollers Tumble to Victory

1st Annual Canadian Cheese Rolling Festival a huge hit

MONTREAL, QUEBEC--(Marketwire - Aug. 16, 2008) - Today more than 200 crazy competitors spent the afternoon chasing a giant wheel of Canadian cheese down a Whistler mountain at Dairy Farmers of Canada's 1st Annual Canadian Cheese Rolling Festival. A female and male Grand Champion each went home with an 11-pound wheel of Canadian cheese and a Whistler season's pass.

Grand Champion Antoine Guay of Montreal, Quebec won the men's race and Grand Champion Maya Klvana of North Vancouver, British Columbia, won the women's race. 50 children participated in uphill races.

"Cheese Rolling is brand new in Canada and today's festival was a huge success," said Solange Heiss, Assistant Director, Marketing and Nutrition Communications, Dairy Farmers of Canada. "Canadian Cheese is worth celebrating and we were delighted that so many people took part in this hilarious and fun competition."

Actor and comedian Sean Cullen hosted the event which involved eight race heats before the final Grand Championship races at 3 p.m. PDT.

More than 2500 fans looked on in amazement and enjoyed other fun activities including Cheese Bowling and a Cheese Rolling Obstacle Course, samples of delicious Canadian Cheese and a Farmer's Market.

For photos and race results from the 1st Annual Canadian Cheese Rolling Festival, please visit www.canadiancheeserolling.ca

About Canadian Cheese

Cheese is a staple food in the Canadian diet, with 98 per cent of Canadians eating cheese regularly. In fact, according to Statistics Canada, Canadians consume more than 765 million pounds of cheese every year. The cheesemaking industry is one of Canada's oldest, dating back nearly as far as the fur trade. There are close to 200 cheese producers in Canada who make more than 150 varieties of cheese.

About Dairy Farmers of Canada

Dairy Farmers of Canada (DFC) promotes the wholesome goodness of dairy products as part of a healthy, balanced diet and encourages good nutrition for all Canadians. DFC is completely funded by dairy producers.

Contact Information

  • Trillium Corporate Communications Inc.
    Carla Morin
    (416) 322-3030, ext. 235 or Cell: (647) 293-7093
    Email: carla@trilliumpr.com