Two Tap

July 09, 2015 09:00 ET

Two Tap's APIs Surge in Popularity, Quadrupling to 850 Retailers, 1000 Publishers in Last Six Months

Scalable, No-Integration Mobile Commerce Gateway Technology Helps Retailers Sell Products and Increase Revenues

SAN FRANCISCO, CA--(Marketwired - Jul 9, 2015) - As the market for multichannel merchandising continues rapid, exponential growth, Two Tap, the leading mobile commerce technology gateway, now supports more than 850 retailers, 1000 publishers and has enabled the sale of over 6.2 million products in the past six months. Since the launch of its Product Availability API in November 2014, Two Tap's phenomenal growth has accelerated, completing as many transactions in the first six months of 2015 as it did in all of 2014.

Two Tap is adding premier retailers at an unprecedented rate -- more than 100 each month, and including 195 of the Internet Retailer's Top 500 -- who are supported by Two Tap's real-time product availability API and first-ever "pass-through" model, allowing retailers to process payments and retain control of the crucial merchant-customer relationship. Publishers, after discovering the challenges around building their own checkout interface, are quickly discovering the simplicity of integrating Two Tap's single API that unlocks the delivery of a reliable, scalable and secure checkout experience for the entire web.

"The success Two Tap has experienced in such a short time demonstrates that we are fully delivering on our mission -- to radically simplify online shopping for any product from any retailer on any device," said Razvan Roman, chief executive officer of Two Tap. "Retailers, publishers and anyone else wanting to get in on the 'buy button' craze can do so quickly, easily and effectively, and break away from the competition."

Major retail leaders have chosen Two Tap to complete their offerings and extend their capability across all devices, including mobile, to reach more consumers. CJ Affiliate by Conversant (formerly Commission Junction), the leading global affiliate marketing network, selected Two Tap as its exclusive technology supplier to power seamless checkout experiences across its network of publishers and retailers.

"As a leading affiliate network in the performance marketing space, finding a solution embraced by both publishers and advertisers was a difficult task," said Deirdre Peters, Product Owner, Partnership Development and New Technology at CJ Affiliate. "We evaluated all options, and no other platform offers the scale, universality, control and reliability of Two Tap. Its pass-through model and real-time product availability features alone, which we could find nowhere else, made it an easy decision."

In addition to retailers and publishers using Two Tap's mobile and e-commerce gateway, other e-commerce players are using Two Tap to complement their current platforms, including one of the largest international drop shippers and reward platforms and gifting companies. In what formerly consumed critical time to integrate with each individual retailer's systems, companies can seamlessly connect to hundreds of retailer's systems with one integration.

"Two Tap reduces an integration process that used to take weeks into one day of development," said Radu Spineanu, president of Two Tap. "This is no small feat: it literally wasn't possible to do before. And with this rapid integration partners benefit from an increase in the conversion rate, a seamless experience and a unified layer of features across all merchants, platforms and devices."

Two Tap's key features and benefits include:

  • Unlimited Scale: Supporting more than 850 retailer integrations and 1000 publisher relationships worldwide.

  • Single API: No integration required by the retailer, enabling the sale of products in 48 hours or less.

  • Reliability: Two Tap guarantees orders will never be lost.

  • Pass-through Model: First-ever means to allowing retailers to process their own payments and retain sales data keeping the retailer and consumer relationship intact.

  • Product Availability API: Two Tap's API accurately reads a retailer's inventory delivering real-time product information.

Two Tap's single API requires zero technical integration by the retailer. Once incorporated, Two Tap's API can provide publishers and app developers with real-time access to all the data of every product across a retailer's entire inventory. Retailers now have the ability to not only reach but also sell to their consumers on previously untapped channels. Unlike other ecommerce platforms that rely on retailers to upload limited product information, Two Tap empowers developers and publishers to sell any retailer's product, increasing sales across the board.

The company's proprietary "pass-through" model allows retailers to process their own payments and retain sales data, while shoppers have the same consumer experience as if they were purchasing directly from the retailer. Shipping and billing information only needs to be entered once, and all future transactions are automated, further reducing friction.

About Two Tap
Two Tap is the first e-commerce gateway built to make online shopping experiences seamless across the entire web. Its robust platform, which incorporates a set of intelligence tools, eliminates the friction caused by today's multi-channel path to purchase. With Two Tap, shoppers can order products from existing retailers, directly inside apps and across all devices and operating systems without lengthy checkout processes that remove them from the product discovery experience. Two Tap's proprietary pass-through model -- the only one on the market today -- allows retailers to retain payment processing and receive full customer data when a shopper buys. For publishers and mobile app developers, Two Tap offers a single API that works across 850+ retailers and sets new reliability standards with a guarantee to never lose an order. Two Tap enables merchants to receive orders from apps and partners in less than 48 hours, and its real-time product availability ensures display and delivery of only existing in-stock products. Founded in 2012 with headquarters in San Francisco, Two Tap is a Y Combinator company backed by Khosla Ventures, Green Visor Capital, Initialized Capital, SV Angel, Digital Garage and Transmedia Capital. For more information, please visit and follow @TwoTapBuy.

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