SOURCE: Snapverse


July 02, 2014 09:00 ET

Two-Time Grammy Award® Winner Colbie Caillat Uses New Music App to Engage Fans in Conversation About Theme of Her New Song "Try"

Snapverse "1stVerse" Feature Enables Fans to Use Music to Share Issues They Care About

MALIBU, CA--(Marketwired - Jul 2, 2014) - In celebration of her fourth album, "Gypsy Heart Side A," Grammy-Award® winner Colbie Caillat is using mobile music app Snapverse to engage fans in a conversation about the inspiration behind and theme of her just-released single "Try."

Upon its release, "Gypsy Heart Side A" entered the Top Ten on iTunes Top Pop Albums chart and "Try" has been named iTunes "Single of the Week."

In her debut 1stVerse -- video messages dedicated to specific topics, themes and, social issues -- Caillat, an advocate for women's rights, encourages women to embrace and celebrate their natural beauty. Fittingly, the music video behind "Try" reinforces this idea and features a series of selfies taken by the singer and her renowned musician friends, most with little or no makeup.

"I've always used music as a way to communicate what I believe in, such as the intrinsic beauty all women have to offer," said Caillat. "Snapverse 1stVerse provides a new way for me and my fans to communicate, using the power of music."

Caillat is no stranger to the power of social media. A former MySpace phenomenon, she spent four months as the site's most-played unsigned artist early in her career.

"We're fortunate to partner with Colbie -- an artist who has become a real inspiration for women of all ages, both on and off the stage," said Snapverse CEO Scot McCracken. "We created 1stVerse to give Snapverse users a way to engage in a kind of musical conversation about the topics and issues they care about. Mobile apps and music are the perfect way for people to speak to what they value and share that with family, friends and community."

Music fans can find Caillat's 1stVerse here:
Embed code available through video URL above or by request.

Like Snapverse, Caillat's "Gypsy Heart Side A" is now available for download via iTunes. For more information on the app and other future 1stVerses, please visit

More about Colbie Caillat:
To date, Colbie Caillat has been honored with two Grammy Awards and has sold over six million albums and ten million singles worldwide. Her breakthrough hit "Bubbly," a best-selling digital track, hit #5 on the Billboard Top 200 Albums chart upon release, while her sophomore set Breakthrough landed #1. In 2011, Caillat's All of You ("Brighter Than The Sun") went platinum, was placed in over twenty film and television series, and welcomed acclaim from People and NY Post. Caillat has also played in sold out venues alongside notable artists like John Mayer and Sheryl Crow. Beyond music, she's an avowed spokesperson and supporter for the The Humane Society of the United States, the ASPCA, Farm Sanctuary, Surfrider Foundation, and Save The Music.

Follow on Twitter @ColbieCaillat

More about Snapverse:
Snapverse is a free, new-generation mobile music app that allows music fans to create and share Verses and Selfieokes (short Karaoke-style video messages) featuring their favorite, fully licensed music with followers, friends and family. In just a few months, the app has built a dedicated following of nearly 200,000 fans.

With even more 1stVerses on tap for this summer, Snapverse will continue rolling out an exciting line-up of high-profile personalities eager to connect with their fans, share their passions and ignite social change.

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