Tyco Retail Solutions Sponsors Webcast to Explore the "Science of Shopper Conversion" Hosted by Planet Retail

SCHAFFHAUSEN, SWITZERLAND--(Marketwired - Apr 2, 2013) - Tyco Retail Solutions (www.tycoretailsolutions.com), a leading global provider of retail performance and security solutions, and Planet Retail, a leading provider of intelligence on the global retail and foodservice industries, today announced details of a new webcast, "Science of Shopper Conversion" to be held on Wednesday, 17 April 2013. The complimentary, one hour webcast will highlight the findings of a new Tyco Retail Solutions' sponsored trend report, and detail how brick and mortar retailers can gain valuable in-store shopper behavior intelligence by deploying a new generation of traffic intelligence solutions. 

+To register for "The Science of Shopper Conversion" webcast, please choose one of the following sessions:

10:00 a.m. British Summer Time (5 a.m. Eastern Daylight Time) - https://www3.gotomeeting.com/register/612505998

4:00 p.m. British Summer Time (11 a.m. Eastern Daylight Time) - https://www3.gotomeeting.com/register/372181630 

While in-store shoppers deliver valuable insights in the form of POS or loyalty card data, store operators feel an increasing need to better understand what happens before the purchase decision. Traffic intelligence solutions can close this information gap. Traffic intelligence solutions not only measure the conversion rate of visitors into actual buyers, but also are integrated with already existing in-store systems such as queue management and loss prevention, thus boosting efficiencies. This new research will also highlight how shoppers' smartphones will play an increasingly important role in traffic intelligence in the future.

WHAT: Tyco Retail Solutions Sponsors "Science of Shopper Conversion" Webcast Hosted by Planet Retail

WHEN: Wednesday, April 17^th at 10:00 a.m. and 4:00 p.m. British Summer Time (5:00 a.m. and 11:00 a.m. Eastern Daylight Time)

WHY: Attendees will gain greater understanding of the value of traffic intelligence and how retailers around the world rely on the technology to:

• Calculate conversion rates and better measure the success of promotions or new store layouts
• Integrate with incumbent in-store technologies to boost efficiency
• Consolidate information from multiple input sources to lay the foundation for sophisticated data analysis
  
  

About Tyco Retail Solutions

Tyco Retail Solutions is a leading global provider of integrated retail performance and security solutions, deployed today at more than 80 percent of the world's top 200 retailers. Customers range from single-store boutiques to global retail enterprises. Operating in more than 70 countries worldwide, Tyco Retail Solutions provides retailers with real-time visibility to their inventory and assets to improve operations, optimize profitability and create memorable shopper experiences.

The Tyco Retail Solutions portfolio for retailers is sold direct through Tyco businesses and authorized business partners around the world. For more information, please visit www.tycoretailsolutions.com or visit www.YouTube.com/TycoRetailTV.

TYCO, and the product names listed in this document are marks and/or registered marks. Unauthorized use is strictly prohibited.