SOURCE: Six Apart

Six Apart

October 23, 2009 13:07 ET

TypePad Integrates BookFresh Scheduling and Appointments Service

TypePad Helps Businesses Use Blogs as Full Business Websites

SAN FRANCISCO, CA--(Marketwire - October 23, 2009) - Six Apart (, the world's leading blogging software and services company, today announced that Typepad (, its premier blogging service, has integrated with the online scheduling and appointments service BookFresh ( The integration allows small business owners using TypePad to put their schedule online, and their customers to book, and even prepay, for appointments.

The integration is yet another step by TypePad to provide the tools that small businesses need to run their businesses online using a blog combined with partner functionality.

"Small businesses don't have time or money for IT integration projects. The BookFresh widget makes it quick and easy to add online appointment scheduling to TypePad websites," says Steve King, small business expert and partner of Emergent Research Partners. (

"Businesses and service professionals put a lot of time and effort into getting customers to their site but few have the luxury of staff to book appointments and arrange their schedule. That means, if you're out fulfilling orders it's difficult to book and arrange more, and customers will often leave the site empty handed," says Claire Alcock, TypePad product marketing manager. "By making it easy to book appointments on TypePad sites, the BookFresh widget for TypePad should acquire more customers for small businesses."

TypePad customers can create a BookFresh widget by visiting the TypePad widget gallery, opening a BookFresh account and creating a custom widget, which is installed neatly in the side bar of the blog in one simple click. Customers can then sync their schedule, integrate their PayPal account and set contact preferences. The BookFresh widget will take and communicate appointments made on the site and allow the owner to re-schedule and amend appointments from wherever they are. It will even accept prepayment for appointments. "It works much like a virtual receptionist," says Ryan Donahue, BookFresh CEO.

Customers using the BookFresh widget on their TypePad blogs will get a BookFresh account at a special discount price. "So many businesses are realizing the power of a TypePad blog as a great value and easily manageable website ( It's important that we integrate with the many other companies providing tools for this market as well, to ensure our customers have a professional business website at a price they can afford," adds Alcock.

Learn more about the BookFresh widget ( for TypePad.

About TypePad

TypePad is Six Apart's premier hosted blogging service. Launched in 2003, TypePad hosts blogs by professionals and small businesses, from published authors to designers, artists and entrepreneurs. Known for its beautiful designs and intuitive, easy-to-use interface, TypePad is preferred by the most influential voices on the social web. Learn more about TypePad at

About Six Apart

Six Apart Ltd. is a leading social media software and services company and maker of the TypePad premier hosted blogging service, the Movable Type social publishing platform, and Vox, a free blogging service for friends and families. Six Apart Media provides advertising solutions for leading brands and influential bloggers and Six Apart Services offers a wide range of web site development services dedicated to helping publishers and corporations thrive in today's social media landscape. Founded in 2001, Six Apart is a global company with its headquarters in San Francisco, and offices in Tokyo, Paris and New York City. For more information, visit the Six Apart corporate web site at

About BookFresh

BookFresh is a user-friendly online scheduling and marketing service designed specifically for the millions of small business owners who provide services for a living. BookFresh benefits consumers by enabling them to schedule appointments online with local businesses, at any time. BookFresh benefits business owners by eliminating phone tag with clients and providing an innovative online workspace that can manage their schedule while simultaneously marketing their availability. BookFresh is easy to use and does not require users to download or install software. BookFresh creates a more effective and professional online presence for any business and is accessible and secure to use from any computer. For more information, visit

About Emergent Research Partners

Emergent Research partners with a mix of third parties depending on the research requirement and the needs of our clients. Partners includes Intuit Corporation on small business research; the Society for New Communications Research on social media and marketing research; and the Institute for the Future on a range of research.

Emergent Research also maintains a network of research affiliates and we partner with them on a as needed basis. Most of these affiliates are experts in their fields and work for small or personal businesses.

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