TYRA Beauty

September 22, 2015 12:00 ET

TYRA Beauty Calls Out Fierce People Looking to Revolutionize the Beauty Industry Through New Direct Sales Opportunity

Tyra Banks Is Mobilizing an Army of Bonafide entrepreneurs, or Beautytainers, Looking to Become CEOs of Their Own Lives and Transform the Way People See, Use and Sell Makeup

LOS ANGELES, CA--(Marketwired - Sep 22, 2015) - TYRA Beauty, the self-funded cosmetics line run by supermodel and super-CEO Tyra Banks, is about to shake up the world of direct sales, as she announces the opening of the doors to any and all potential sales representatives -- also known as Beautytainers. TYRA Beauty is not just a cosmetics line, it is a one-of-a-kind cosmetics experience where beauty and entertainment collide. It's all about Beautytainment, baby! And now, anyone in America who wants a career in the beauty industry has the chance to join the TYRA Beauty crew to do just that and more, turning fierce beauty dreams and life fantasies into reality.

 "In creating TYRA Beauty I have not only built a product that changes the way people look and feel about themselves, but I've created a platform upon which anyone can transform their life and the lives of others," says Banks. "TYRA Beauty truly provides anyone with the power to transform what you've got…into what you want -- no matter what you're looking for."

With Banks' beauty secrets and secret beauty weapons, Beautytainers have the tools to grow their own personal beauty businesses to fantastical heights. Serious about the success of its ever-growing community of sellers, TYRA Beauty educates its Beautytainers through TYRA-U, an online "university" that provides personalized training, social media networks and cutting edge technologies. TYRA Beauty's Beautytainers are fully equipped with the best beauty and business tips and tricks, from makeup application, posing, strutting and SMIZING, to entrepreneurship, business development and personal growth!

TYRA Beauty launched with "Tyra Banks' Fierce 200" -- the first group of Beautytainers -- consisting of 200 sellers, in late March of 2015. Over the past few months the coveted program, still in its beta phase, has grown five-fold with over 1000 active Beautytainers enrolled during the pre-launch period.

"With the help of our pre-launch Beautytainers, we have spent this year planning, experimenting and refining to develop the best business opportunity available. We are so excited to share our brand, our beauty and our way of doing business as we open the doors. We don't do ho-hum or straight up; we create experiences that will transform what you've got into what you want by putting the power directly into people's hands. We're on the precipice of something fiercely great and anyone can get in on a piece of the action, so get ready America -- we're comin' for ya!" Anita Krpata, TYRA Beauty General Manager

"Being part of the TYRA Beauty crew is a huge honor! Having the opportunity to be my own boss, work to rack up Bank$igns, and share the tips and tricks of TYRA Beauty with the women I know and those I will meet in my daily life has been and will continue to be a game changing experience," said LeeAnne Hayden, Fierce 200 Gold Beautytainer, 44, Manchester, NH.

Tyra Banks launched TYRA Beauty as a 100% self-funded startup with a goal to create a legacy brand that gives everyone access to become an entrepreneur, turning their fierce fantasies into reality.

For more information on TYRA Beauty and becoming a Beautytainer, please visit:

About TYRA Beauty:
Based in Los Angeles, Ca, TYRA Beauty is a one of a kind cosmetics experience where beauty and entertainment collide. Founded October 2014, TYRA Beauty is a 100% self-funded venture created by supermodel and super business woman Tyra Banks. On a mission to disrupt tradition and transform the way the world experiences the beauty industry, TYRA Beauty puts the power of transformation into the consumer's hands with Tyra's tips, tricks and tools. TYRA Beauty is sold on and through Tyra's army of independent sales representatives; bonafide business people throughout the nation, which she has coined 'Beautytainers' -- direct sellers running their own businesses and becoming the CEOs of their own lives. Visit for more information on TYRA Beauty and Beautytainer opportunities.

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