TYRA Beauty

May 26, 2017 16:00 ET

TYRA Beauty Commits To Expanding Ecommerce And Multi-Channel Strategy

LOS ANGELES, CA--(Marketwired - May 26, 2017) - TYRA Beauty announced today that as of July 1, 2017, it will exclusively sell its products through direct-to-consumer ecommerce and other retail channels.

While the direct sales channel grew from a few hundred hand-selected Beautytainers during its initial Beta period in spring of 2015 to several thousand by 2017, doubling revenue each year, the decision to close the channel was due to certain challenges typically associated with direct selling and multi-level businesses.

The success and positive momentum in the direct sales channel has been astonishing. That success has come at a price and over the last year it has become increasingly clear that there are challenges with the direct sales channel that are simply not compatible with the mission and ultimately the business.

The brand's commitment has always been to help empower people by giving them the tools and encouragement they need to succeed. TYRA Beauty will continue to sell its innovative and transformative cosmetic and skincare products through its ecommerce operations ( and other channels where it is excited to continue to share its products, mission, and message.

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