SOURCE: U-Be-Livin-Smart


April 24, 2013 10:00 ET

U-Be-Livin-Smart Partners With Federated Co-operatives Limited to Deliver Nutrient-Dense Muffins

TORONTO--(Marketwired - Apr 24, 2013) -  U-Be-Livin-Smart (UBLS) and Federated Co-operatives Limited (FCL) announced a partnership today to deliver the all-natural "Karma"ffin product line in retail Co-op stores in Western Canada.

"Karma"ffins are an affordable and healthy meal or snack for families on the go. The gluten and nut-free muffins are available in four delicious flavours: apple cinnamon with chia seeds, Belgian chocolate with banana, orange cinnamon with mango and smoothie berry with coconut.

"We look at food differently, focusing on innovative, nutrient-dense food products," said Tim Sinclair, co-founder of U-Be-Livin-Smart. "The partnership with FCL, along with other retailers in Canada, gives us the opportunity to increase our exposure in the retail marketplace and provide people with great tasting, nutrient-dense products to live smarter and healthier."

A single muffin delivers seven grams of protein, three grams of fibre, and a whole serving of fruit and vegetables with only 130 calories. The product line contains no added oil, salt, sugar or preservatives.

U-Be-Livin-Smart uses a patent-pending process to develop the nutrient-dense "Karma"ffin product line. Ten pounds of raw ingredients are reduced into one pound of health food without losing any nutrient and micro-nutrient value. A nutrient rich diet can help reduce the risk of heart disease, diabetes and cancer.

"Karma"ffins are now available in the bakery section of most local Co-op retail stores in Western Canada.


Eating a nutrient rich diet is beneficial in many ways and can help reduce the risk of heart disease, diabetes and cancer. The Aggregate Nutrient Density Index (ANDI) is a score assigned to whole foods that contain the highest nutrients per calorie by analyzing the many nutrients in a food product. U-Be-Livin-Smart utilizes a patent-pending process to protect the integrity of nutrients found in healthy foods while at the same time making the products with no additives or preservatives. Starting with ten pounds of raw ingredients, this process transforms them into one pound of delicious health food without losing any of the nutrient and micro-nutrient value. The process is patent pending due to the complexity of making these products without additives or preservatives while maintaining all the nutrient value of the non-processed ingredients.

U-Be-Livin-Smart produces healthy, great tasting, nutrient-dense foods and snacks. Founded by an experienced food industry team, U-Be-Livin-Smart is launching four affordable food lines in 2013, led by its flagship product "Karma"ffins. Focused on delicious muffins and other unique nutrient-dense products with no additives or preservatives, U-Be-Livin-Smart also works diligently to fight hunger and undernourishment in communities throughout North America.

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