SOURCE: U For Life

U For Life

February 21, 2011 09:00 ET

U For Life Launches Interactive Social Publishing Experience for Alumni on Facebook at CASE Fusion New Orleans 2011

Tulane University and Worcester Polytechnic Institute First to Embrace Innovative, Easy-to-Implement Social Media Strategy for Sustained Alumni Engagement

NEW ORLEANS, LA--(Marketwire - February 21, 2011) - Booth #55, CASE Fusion Conference -- Schools and universities take great pride in producing high-quality content, but often only a small fraction of their alumni audience is reading it, or even knows it exists. U For Life (, a rapidly growing social media company focused on alumni engagement and interaction, today unveiled its U For Life Facebook application, the first interactive social publishing experience that fosters highly engaged alumni community environments.

Leveraging the world's largest social network, the U For Life Facebook application digitizes and distributes current and nostalgic content including yearbooks, alumni magazines, sports guides, newsletters and more. As alumni readers tag photos, post comments and "like" items, their interactions proliferate virally across the Facebook newsfeeds of friends and classmates, as well as existing school Facebook pages.

New Orleans' own Tulane University was the first school to implement U For Life in December 2010, initially publishing a small number of digitized yearbooks on Tulane For Life. The university is now rapidly expanding its library to include additional yearbooks, quarterly alumni magazines and more.

"The immediate alumni response to Tulane For Life has been overwhelming," said Charlotte Travieso, Executive Director of Tulane's Alumni Association. "By sharing interesting and fun content in real-time in a comfortable and familiar social media environment, more than 500 alumni have joined and engaged in the Tulane For Life application in less than six weeks. We've received nearly 200 requests for additional yearbooks to be featured on Tulane For Life from graduates spanning decades."

Worcester Polytechnic Institute is seeing similar results. "WPI For Life has given our alumni a reason to reengage with us on Facebook," said Jodi Briggs, Senior Associate Director of Alumni Relations, Worcester Polytechnic Institute. "In just a few weeks, more than 300 users have joined the conversation, and the numbers are growing exponentially every day as members tag friends and classmates, encouraging them to view and share memories and join the fun."

Using proprietary, patent-pending technology, the U For Life Facebook application enables development professionals to keep up to date on their alumni and improve overall participation rates. The application also encourages alumni to network, rediscover lost friends and spark conversations. By raising alumni interest and readership levels, U For Life helps schools drive event attendance and reduce alumni communication and fundraising costs.

"Truly effective social applications are about real interaction, and are not just alternative channels for delivering repurposed magazine, website or e-mail content," said Rob White, President and Founder of U For Life. "By providing relevant and fun content to engage alumni from the start, schools will be able to interact with them for life. The U For Life Facebook application provides a strong foundation on which schools can easily implement and grow their social media strategies, and identify and cultivate long-lasting alumni relationships."

About U For Life
U For Life offers schools an innovative, easy-to-implement social media strategy for sustained alumni engagement. Its relationship-building platform enables development professionals to interact with the community, keep up to date on their alumni, improve participation rates and reduce cost-per-dollar raised. By leveraging the viral, real-time nature of social media, the U For Life patent-pending Facebook application fosters an interactive community environment in which alumni can network, rediscover lost friends and spark conversations about current or nostalgic content. Founded in 2010, U For Life is a rapidly expanding company led by a team of enterprise software and IT industry powerhouses with a unique passion for both their Alma Maters and social media. U For Life is associated with University of Massachusetts Boston Venture Development Center and guided by a dynamic mix of seasoned business executives who share the company's interactive, social publishing vision. For more information, please visit

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