SOURCE: CubeSmart

April 03, 2012 08:50 ET

U-Store-It Becomes CubeSmart in the Greater Miami Area

Completes Local Rebranding and Redefines Storage With Added Services

MIAMI, FL--(Marketwire - Apr 3, 2012) - CubeSmart, a real estate investment trust that operates self-storage locations nationwide, previously under the U-Store-It name, is pleased to introduce its new brand and service model to the Greater Miami area, including Miami, Fort Lauderdale, Boca Raton, and West Palm Beach. The company first announced its new brand in September 2011. As part of the national rollout of its rebranding efforts, all 22 former U-Store-It locations in the Greater Miami area are now displaying the CubeSmart brand.

In conjunction with the name change, CubeSmart is seeking to change the way Customers think about and use storage through a reinvigorated focus on Customer service. A host of new services and amenities aim to simplify the logistical challenges associated with moving, organizing and storing personal items and business goods. Customers of CubeSmart's newly rebranded Greater Miami self-storage facilities will now be able to take advantage of a variety of logistics services, organizational services, storage customization options, and other amenities.

"We are hitting the refresh button on self-storage," noted Chief Executive Officer Dean Jernigan. "Self-storage has historically been a passive business, but we are now taking the 'self' out of self-storage and are connecting the dots for our Customers. Our new brand reflects our comprehensive service offering as well as our ongoing commitment to setting -- and continuing to raise -- the bar for service in the self-storage industry."

At many locations, Customers can now simplify their moving process with the help of such logistical solutions as moving and labor assistance or a free local moving truck; they can streamline their day-to-day errands or business activities through such services as packing and shipping, package receipt, and printing and copying; they can customize their storage space to fit their needs with the addition of such features as individual lighting and electricity, automatic doors and remote video monitoring; and they can even get more organized with the use of CubeSmart's free SmartTrakr iPhone app, charity drop-off option, or professional organizer services. CubeSmart invites Customers to visit one of its newly rebranded locations for an introduction to these new services and amenities.

About CubeSmart:

CubeSmart is a self-administered and self-managed real estate investment trust. CubeSmart owns or manages 480 facilities across the United States and operates the CubeSmart Network, which consists of approximately 825 additional self-storage facilities. CubeSmart operates a total of 29 self-storage properties in the Greater Miami area, including self-storage locations in Miami, Fort Lauderdale, Boca Raton, and West Palm Beach. The Company plans to exceed Customer expectations by adding more personalized services and technology to some of the best storage spaces around.

CubeSmart services include storage customization, logistics services, comprehensive moving services, organizational services, and office amenities. The Company's self-storage facilities are designed to offer affordable, easily accessible, secure, and in most locations, climate-controlled storage space for residential and commercial Customers, as well as boat storage and mini storage. According to the 2011 Self Storage Almanac, CubeSmart is one of the top four owners and operators of self-storage facilities in the U.S.

For more information about business and personal storage or to learn more about the company and find a nearby storage facility, visit or call 800-800-1717. Visitors to can also view the sizes and features of individual self-storage units, reserve storage space, and pay their storage bills online using a safe, secure online payment function.

For more information about business or personal storage visit us online, call CubeSmart(SM) toll free at 1-800-800-1717, or stop in to visit one of our locations.

Contact Information

  • Company Contact:
    Daniel Ruble
    Investor Relations
    (610) 293-5700