SOURCE: Music Intelligence Solutions, Inc.
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November 04, 2009 07:30 ET
uPlaya's™ Hit Song Science™ Technology Validated by Korean Network TV Documentary for Use in Asia to Predict Hit Potential
60-Minute News Segment Aired on South Korea's SBS Broadcast Television Network Focuses on uPlaya™ Music Service
SAN FRANCISCO, CA--(Marketwire - November 4, 2009) - Music
Intelligence Solutions, Inc.'s uPlaya service was recently the focus of
a news special aired nationwide by Seoul
Broadcasting System (SBS), one of South Korea's major broadcast
networks. SBS, recipient of multiple national and international awards of
excellence, profiled uPlaya's Hit Song Science™
technology for a prime time episode of SBS Special, "Secrets of Hit Songs."
uPlaya's Hit Song Science™ and Music Universe™ services represent
innovative technology that promises to fundamentally transform how artists
get discovered in order to ensure no great song goes unheard again. The
uPlaya service provides instant feedback on songs of all genres using
mathematical algorithms to analyze the underlying patterns of music. uPlaya
also offers globally-reaching digital promotional tools.
SBS producer Seonwoo Kim traveled to the United States to investigate the
software's ability to predict the commercial potential of South Korean
music.
In the special, Kim's team put the technology to the test with several
songs by Korean artists. Tracks by So Nyeo Shi Dae, The Wonder Girls, Kim
Gun Mo, Kim Choo Ja, 2NE1, and others were uploaded to the software by the
SBS production team. Hit Song Science™ returned scores for the music
which resulted in rankings of Platinum, Gold or Silver Auddy Awards based on
the uPlaya rating system, indicating a potential for commercial success.
According to the narrator of the special, the technology exhibited a "very
high prediction accuracy rate." Producer Seonwoo Kim agreed. He was
quoted in a major daily news source as saying, "Korean musicians are
focusing on the music now, and the question everyone wants answered is,
'Why is one song a hit and another not?'" Kim added, "This is proven
technology. Our viewers will be fascinated by it."
Kim interviewed experts from MTV Networks and Harvard as well as artists
who have successfully used the uPlaya Hit Song Science technology. In
addition to testing a wide range of songs both from Korea and the United
States with the uPlaya system to evaluate the hit potential of the music,
Kim also interviewed Music Intelligence Solutions' CEO David Meredith.
"uPlaya and Hit Song Science provide an opportunity for people from
different cultures to connect with each other through music," said David Meredith, CEO,
Music Intelligence Solutions/ uPlaya.
The segment was broadcast to over 50 million households.
The New York Times Magazine previously included Hit Song Science™ in its
annual "Year in Ideas: Bright Notions, Bold Inventions" issue and the
Harvard Business School profiled Hit Song Science™ in a full case study
that remains popular at top universities around the world.
About Music Intelligence Solutions' uPlaya
Music Intelligence Solutions, Inc. (www.uPlaya.com) uses patent-approved
technology to transform the Music Artist experience globally so that no
great song goes unheard again. uPlaya services such as Hit Song
Science™ and Music Universe™ enable proprietary discovery, automated
programming, commercial market prediction, and community networking
capabilities. Music Intelligence Solutions offers artists, songwriters,
fans, social networks, mobile subscribers, and leading media companies a
powerful new way to create, experience, share, and discover music and
visual media. Music Intelligence Solutions' "intelligent systems" are a
natural evolution of over a decade of research and development experience.
For more information, visit the company website at www.uplaya.com.