SOURCE: Uberflip

Uberflip

September 25, 2014 14:15 ET

Uberflip Integrates With Pardot to Help Companies Boost Lead Scoring and Nurturing

Sync Call-to-Actions and Content Engagement Data Directly With Pardot to Track How Users Consume Content

TORONTO, ON--(Marketwired - Sep 25, 2014) - Modern marketing involves creating compelling content that engages customers in order to help generate, nurture and convert leads. Uberflip recently launched their Pardot integration allowing users to integrate form call-to-actions (CTAs) and sync contact information collected via your Uberflip Hub to track how users consume content, providing invaluable insight into understanding what piece of content is truly working.

Uberflip brings all of your content (social, blogs, video and more) together, creating a killer content experience that increases engagement and generates leads. Connecting your Uberflip and Pardot accounts syncs your CTAs and content engagement data directly with Pardot for better lead nurturing and scoring.  Marketers can create successful CTA forms that collect email addresses and directly links people to a site, post or landing page with no IT required. The marketing team can add, remove and update CTAs as offers and goals evolve with option to link the CTA to their Pardot accounts.

"Marketing technology continues to progress and by integrating with Pardot, we simplify the process for our customers and help generate, nurture and convert leads to create the best possible experience," says Yoav Schwartz, founder and CEO of content marketing automation platform Uberflip.

Through the Uberflip / Pardot integration marketers can:

  • Create call-to-actions that capture contacts directly from your Uberflip Hub and syncs contacts to Pardot
  • Gain insight into how people engage with your content
  • Trigger lead nurturing campaigns based on content consumption
  • Change lead scoring based on cross-content engagement
  • Allow marketing and sales teams to create custom content streams for specific prospects to accelerate the sales process

For more detailed information about the Uberflip/Pardot integration, visit http://get.uberflip.com/pardot/.

About Uberflip
Uberflip makes content perform by centralizing it into one immersive experience, increasing key engagement metrics and generating more leads. By creating an Uberflip content Hub, you can include blog articles, social media, videos, eBooks and more into a beautiful and responsive interface with strategically placed, dynamic CTAs -- no IT required.

About Pardot
Pardot, a salesforce.com company, is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. Founded in 2007, the company offers a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot empowers marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information about Pardot, visit www.Pardot.com.

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