SOURCE: Ubermind

March 23, 2011 09:00 ET

Ubermind Teams With REI to Create New Android App

REI's Popular iPhone App Makes Its Android Debut; Both Apps Now Enable REI Customers to Research Products, Read Reviews, and Purchase on the Go

SEATTLE, WA--(Marketwire - March 23, 2011) - Übermind (, the leading digital agency specializing in mobile and emerging technologies, and REI (, a national retailer providing quality outdoor gear and clothing, today announced the launch of its popular iPhone application onto the Android platform. REI customers can now research and purchase gear, check out product information and reviews, look up their REI member number and dividend, and much more, from Android smartphones.

"Through its popular iPhone app, REI established itself as a leader in the use of mobile for outdoor retailers," said Shehryar Khan, CEO of Übermind. "Today and with the extension of its mobile reach to the Android platform, REI has furthered that leadership position by delivering capabilities that meet and exceed the needs of their customers."

"Building on the success of our iPhone app for users, we're excited to extend the REI brand to Android users," said Michelle Eten, director of eCommerce at REI. "With Android as the fastest growing mobile platform, we can deliver on our commitment to be a knowledgeable and helpful resource."

Now available on Android, the REI app includes:

  • Product Research: Check out product information, specs and customer reviews
  • Easy Purchases: Buy products to help customers enjoy their next outdoor adventure
  • Store Locator: Find favorite gear and apparel at a local REI
  • Member Number and Dividend: Easily look up your member number and dividend

Available now, the REI App for Android is free in the Android Market or accessible by clicking on the QR code provided by REI at

About Übermind
Übermind is a digital agency specializing in mobile and emerging technologies. Based in Seattle, Übermind creates award-winning strategies and experiences across mobile and web platforms for brands by delivering a unique blend of unmatched development expertise combined with elegant creative design. Übermind's clients include Apple,, Getty Images, and Madison Square Garden. To learn more about Übermind, visit or follow the company on Twitter.

Contact Information

  • Media Contacts:

    Minou Nguyen
    Illuminate Public Relations for Ubermind
    Email Contact

    Steve Stratz
    Illuminate Public Relations for Ubermind
    Email Contact