August 04, 2016 08:00 ET

Ubimo Appoints Kelly Lawler as VP of Sales

Ad Tech Veteran Joins Mobile Programmatic Platform to Lead US Sales Team

NEW YORK, NY--(Marketwired - Aug 4, 2016) - Ubimo, the leading self-service mobile programmatic platform, announced today the expansion of its New York team with the appointment of Kelly Lawler as VP of Sales. Kelly will lead Ubimo's US-based sales team to drive the uptake of Ubimo's platform for agency trading desks, ad networks and brands.

Kelly joins Ubimo with almost a decade of sales management experience in the ad tech startup industry at RadiumOne and Yahoo!. Most recently as Senior Director of East Coast Sales at RadiumOne, Kelly successfully built a world-class sales team during the programmatic boom, accelerating revenue growth while engendering relationships with blue chip brands and agencies. 

"Ubimo's US operations has been rapidly expanding, with the recent appointment of key leadership roles across Client Success, Marketing, and Sales. Kelly is a veteran of the programmatic industry and her role will be a critical driver of our clients' business success," said Ran Ben-Yair, Ubimo Co-Founder and CEO. "Ubimo operates as a self-service platform but we still proactively consult with our clients to build mobile-first strategies. Kelly's consultative approach to client engagement will ensure that we are able to match the right client need with the right programmatic solution."

"The timing felt right for me to get back into the grassroots level of a startup," adds Kelly Lawler, VP of Sales, Ubimo. "I couldn't imagine a more exciting time to join the leadership team at Ubimo. It's clear that they've built an innovative mobile platform for marketers facing the challenge of reaching consumers in the moment. My focus will be to grow the sales organization and educate brands and agencies on the value of employing a mobile-first approach to reaching their customers."

About Ubimo
Ubimo is a leading mobile programmatic platform, designed for the ever changing context of consumers on the go. Ubimo's self-service offering leverages mobile-centric data such as places, weather and local events, together with first party data, to build a true understanding of real-time moments. With Ubimo, brands can now connect with their audiences' real-world experiences, delivering relevant messages where and when they're most effective.

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