March 23, 2011 21:07 ET Signs on as Presenting Sponsor of Heartland Poker Tour

Online Poker Site Sponsors the Widely Popular HPT, a Nationally-Televised Poker Tour in Its Seventh Successful Season

MIAMI, FL--(Marketwire - March 23, 2011) - joins Season 7 of the super successful Heartland Poker Tour ("HPT") as a sponsor, making the leading online poker site's brand available in over 100 million US homes throughout 52 straight weeks of HPT TV programming.

A cut well above your average grass-roots poker tour, HPT offers players a made-for-television tournament series that still manages to remember that having fun at the game is equally as important as any prize money.

"What HPT has been able to do is fantastic. The best kept secret in poker with their homegrown events and national television exposure, they simply get bigger and better every year out. For us, to come in and back their product, we know we'll help to shine a spotlight on HPT like never before. So, expect more players having some fun at the HPT tables and overall richer prize pools across the tour," said Team UB Pro Joe Sebok. will have a prominent presence in all HPT Season 7 episodes, and at as well as on-site at HPT live events. The leading free-play poker site will also host a series of online tourneys that give players the opportunity to win attractive prize packages, including HPT tournament entries, event hospitality, UB swag, plus cash towards travel and accommodation. The ultimate freeroll challenge will award a Season 8 HPT VIP Tour Pass to the winner, with full details to come shortly.

And while HPT was created for the average 'Poker Joe,' don't be surprised to pull up a chair next to some celebrated poker pros. Members of Team UB, including Sebok, Eric "Basebaldy" Baldwin, Brandon Cantu, and Adam "Roothlus" Levy will rep the brand at select HPT events across the country; they will also provide guest commentary for some of the hour-long episodes set to rock the world of television poker.

"Tiffany Michelle and Maria Ho are fan favorites after playing a few HPT events. We're looking forward to seeing them more often, as well as other members of Team UB," said HPT Executive Producer and Co-founder Greg Lang.

Tour stops confirmed for 2011 include casinos in Colorado, Oklahoma, Iowa, Indiana, Michigan, Florida and Nevada, and at every leg, expect hundreds of players competing for six sought-after seats at the televised final table and a chunk of 'life-changing' money, with first place prizes typically in excess of $100,000.

HPT is available in over 100 million US households in addition to widespread distribution throughout Europe and the Caribbean. Episodes air weekly on a syndicated network of stations available in nearly every American household, including national distribution through DirecTV and DISH Network. Check for the HPT Season 7 episode guide and broadcast schedule.

Log onto to learn more about HPT. It could mean the difference between watching the next HPT event on TV or being a part of the live action and enjoying the game alongside members of Team UB. For full details, visit

Raise. Stack. Own.
Built for the aspiring poker player, offers top poker rewards, optimal tournament structures and fast-paced action games in one of the largest online poker communities in the world. Players can download the free poker software, play in free ring games and tournaments, plus meet and chat online with Team UB pros to learn and enhance their playing strategy. UB provides the best poker games available on the net as part of the CEREUS poker network.

About HPT
Founded by Todd Anderson and Greg Lang in 2005, Heartland Poker Tour is built on a grass-roots strategy, "Real People, Unreal Money". HPT provides poker enthusiasts a televised "Texas No Limit Hold'em" poker tour with affordable buy-ins. HPT is currently filming Season VII and is available in over 100 million homes throughout the United States each week. For more information and a complete schedule of upcoming events, visit

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