SOURCE: Paciolan


June 16, 2011 11:00 ET

UC Irvine and Paciolan Partner to Sell Tickets to All UCI Athletics Events

Creates Centralized Ticket Office on Campus

IRVINE, CA--(Marketwire - Jun 16, 2011) - Paciolan, the leading provider of ticketing, marketing, and fundraising solutions in college athletics, has partnered with the University of California, Irvine to sell tickets for all athletics events at Anteater Stadium, Crawford Court, Anteater Aquatics Complex and Anteater Ballpark. The partnership will also enable UC Irvine to create a centralized ticket office for all events on campus, including concerts and family shows at the Bren Events Center and performing arts events staged by the Department of Fine Arts. UC Irvine will leverage Paciolan's comprehensive ticketing, fundraising, CRM, and marketing/social media solutions to support Anteater fans and the community alike.

"Paciolan is the ideal partner in college athletics that offers us the tools and services to help improve the overall fan experience, and move us toward our goal of creating one centralized location for purchasing tickets," said Phil Wang, senior associate athletic director, business affairs. "This will not only make it easier for fans and the community to purchase tickets, but will also allow us to leverage technology, including digital ticketing and print-at-home delivery, to offer our fans a new level of customer service."

One of these technology tools is Paciolan's CRM solution, which will provide a 360 degree view of customers' ticketing, donation and purchase history to enhance each customer interaction and maximize revenue opportunities. Pac CRM will help UC Irvine cultivate and enrich fan and season ticket holder relationships to more efficiently sell tickets and build lifetime value.

The partnership with Paciolan will also help UC Irvine accomplish its long-term goal of increasing ticket sales to drive future revenue. "By investing in our technology infrastructure today, we hope to capitalize on the future successes of our programs and better manage ticket sales for all of our athletics events," Wang added.

UC Irvine will implement Paciolan's marketing solutions, including its "Pac Social Media," in conjunction with its Social Media Task Force to interact with Anteater fans and engage its younger fans and students. The university will also integrate Paciolan's PACMail system to send targeted marketing messages to fans and supporters to promote and create awareness of upcoming games and events.

As part of the partnership, UC Irvine will leverage Paciolan's fundraising solution, tFund, which will enable the university to more efficiently manage donations, track donor interactions and recruit new donors.

"UC Irvine joins more than 100 universities that are using our industry-leading ticketing, marketing and fundraising solutions for their athletics events," said Dave Butler, chief executive officer of Paciolan. "We're excited to partner with UCI and look forward to helping them accomplish their goals and achieve additional success."

About Paciolan
Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fundraising and marketing technology solutions for leading organizations across North America. Collectively, Paciolan powers over 500 live entertainment organizations that sell over 100 million tickets annually. Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast-Spectacor.

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