SOURCE: Delivery Technology Solutions

Delivery Technology Solutions

November 19, 2010 07:00 ET

UDS 888-SUB-TO-GO and VITAZEST Team-Up to Market Diabetic-Friendlier Menu

Kansas City Market Tests Options That Fit Into a Well-Balanced Diabetic Diet

BOCA RATON, FL--(Marketwire - November 19, 2010) - Universal Delivery Solutions (UDS), the operating unit of Delivery Technology Solutions Inc. (PINKSHEETS: DTSL), is pleased to announce that its 888-SUB-TO-GO service is co-promoting with VITAZEST®, the preferred beverage of choice for the new Subway Diabetes-Friendlier Menu (DFM) being tested in the Kansas City metro market. The two companies will use online and offline promotion tactics to elevate awareness of the new menu, and 888-SUB-TO-GO is adding DFM to its Corporate Catering offerings in the KC market. 

"With diabetes and obesity being an important national health concern in our country, and particularly in the Quick Serve Restaurant (QSR) field, we felt that the new DFM is something we can easily add to our catering menu offerings in Kansas City and in other markets as it hopes to roll out nationally," said CEO Ryan F. Coblin.

The DFM includes four popular Subs served on 6-grain Wheat Bread, excess bread is "scooped" to reduce the carbohydrates, including Roast Beef, Turkey Breast, Oven Roasted Chicken and Veggie Delite® served with tomatoes, lettuce, green peppers, onions, cucumbers and vinegar. A variety of salads also appear on the DFM including SUBWAY® Club, Sweet Onion Chicken Teriyaki, Roast Beef, Oven Roasted Chicken, Turkey Breast, Veggie Delite® and Turkey Breast & Black Forest Ham.

Most importantly, the menu has been reviewed by the Diabetes Research Institute, out of Miami, Florida.

Using TV commercials, direct mail, websites and other sales promotion vehicles, consumers are encouraged to add VITAZEST® Water, available in Kiwi Strawberry, Pomegranate, and Acai Blueberry flavors, and apple slices to "Make it a Meal." The healthcare community in Kansas City will also be targeted for promotion of the Diabetes-Friendlier Menu encouraging its recommendation for diabetes patients under care.

"Ours is a brand that supports a healthier lifestyle for everyone," said VITAZEST® CEO Roy Alcalay, "but by aligning with the Subway Kansas City test market and working with 888-SUB-TO-GO Corporate Catering, we're hopeful that people with diabetes will try it, like it, and make it part of their regular diet, as an alternative to higher fat and carb foods. For any and all information regarding the new Subway Diabetes-Friendlier Menu (DFM) in Kansas City, go to www.drinkvitazest.com.

888-SUB-TO-GO is the brand name for SUBWAY® Corporate Catering & Event Management, a one-number blended solution for large and complex catering orders. Offering a dense national footprint of certified catering franchisees, 888-SUB-TO-GO is able to serve meals for almost any number of people at locations almost anywhere in the country.

About VITAZEST
VITAZEST® is not a newcomer to the campaign to help Americans eat smarter. In addition to its partnership with SUBWAY® restaurants, VITAZEST® has been a close partner with the world renowned Diabetes Research Institute and a portion of all VITAZEST® sales goes back to supporting their work to find a cure for diabetes. The DRI Foundation logo can be found on the packaging of every bottle and powder mix packet version of VITAZEST® Water also available through www.drinkvitazest.com.

About: Universal Delivery Solutions, Inc
Universal Delivery Solutions, Inc. (PINKSHEETS: DTSL), www.universaldelivery.com is the leader in providing comprehensive custom-developed catering/delivery solutions to industries throughout North America. Universal Delivery Solutions, Inc (UDS) is wholly-owned operating subsidiary of Delivery Technology Solutions Inc. The company offers blended solutions through a seamless system that integrates Customer Relationship Management (CRM) and Call Center IT services utilizing a proprietary technology backbone to offer convenience, consistent quality, flexibility, accountability and value for consumers and companies.

Safe Harbor:
The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from acquisitions or actions in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Since this information may contain statements that involve risk and uncertainties and are subject to change at any time, the company's actual results may differ materially from expected results.

Contact Information

  • Contact:
    Delivery Technology Solutions, Inc.
    Mr. Ryan Coblin
    CEO
    561-674-9500