October 14, 2010 11:01 ET

UEnd: Bridging the Gap- from Poverty to Decent Work-

A challenge to Canadians to recognize the International Day to Eradicate Poverty

CALGARY, ALBERTA--(Marketwire - Oct. 14, 2010) - Since 1987, October 17 has been declared the International Day for the Eradication of Poverty. The premise behind the campaign is "to make poverty history-a central moral challenge of our age-cannot remain a task for the few, it must become a calling for the many. On this International Day for the Eradication of Poverty, I urge everyone to join this struggle. Together, we can make real and sufficient progress towards the end of poverty." As stated by Kofi Annan, United Nations Ex-Secretary-General, in his message delivered on the International Day for the Eradication of Poverty, 17 October 2006".

"The idea of everyone joining the struggle for a better world is what UEnd is all about. UEnd understands that the everyday person needs to be involved in sustained solutions to eradicating poverty. In honor of the International Day to Eradicate Poverty, UEnd wants issue a simple challenge to Canadians. We challenge you to recognize this day by buying your best friend or other important person in your life an e-card on October 17" says Baydala, UEnd's Executive Director. You can do this at www.uend.org/dt/give. The dollar amount does not have to be much, in fact, make it just $5.00; the same price as some of the fancy coffees we think nothing of buying. UEnd just asks that you do it. If we all choose to give to a project that provides a decent job as a way to get out of poverty such as our microcredit projects, the everyday person is truly doing something tangible to impact this year's focus for the International Day to Eradicate Poverty.

UEnd is a Calgary based not for profit that gives tools to the everyday person to get involved in changing the world. We have eliminated the barriers for people to help change things for better all over the globe. We do this through education, transparent project partners, a consistent, sustainable and proven methodology for project delivery and an online gift card system that allows you to control where and how you want your gift to be spent; which ultimately give you power over how you get involved in changing the world.

To arrange an interview please contact Kim Morrison or Jay Baydala.

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