June 17, 2011 14:05 ET

UEnd: Last Minute Doesn't Have to Mean Thoughtless This Father's Day

CALGARY, ALBERTA--(Marketwire - June 17, 2011) - Stressed out mothers, kids and grandparents should rest assured there is an alternative to the usual gifts of ties, books and coffee mugs this Father's Day, which is just two days away.

Calgary-based online charitable gift-giving website, UEnd.org makes finding that perfect, thoughtful gift for "deserving dad" simple, fun and rewarding.

With a click of a button, give dad an online gift card that allows him to give 100% of those same funds directly to one of over 50 global, extreme poverty-ending charitable projects of his choice.

"The idea of everyone joining the struggle for a better world is what UEnd is all about," says Jay Baydala, UEnd.org founder and Executive Director. "The dollar amount does not have to be much. $5.00, the same price as some of the fancy coffees we think nothing of buying, can make a difference. $20.00 can change someone's life forever."

To act, simply visit www.uend.org and click "Give." The rest is easy.

Quick facts about Father's Day:

  • The TD First Class Travel Father's Day Survey found a significant number of Canadians struggle to come up with a thoughtful and affordable gift every Father's Day, with two-in-five (39%) admitting they feel stressed and rushed when it comes to selecting the perfect present for their dad
  • Father's Day spending is expected to rise by $1.3 billion this year, according to the National Retail Federation (NRF)*
  • Total Father's Day spending is expected to reach $11.1 billion*
  • People will be taking Dad on a special outing this year, spending $2.1 billion on activities like golfing, eating out or going to the movies*
  • Gift cards ranked second, at $1.4 billion, followed by tools, clothing, electronics and sporting goods*
  • 8.1 million — The total number of fathers in Canada (including biological, adoptive and step fathers) in 2006
  • 4,000: The number of years ago that the tradition of Father's Day began, according to historians. Back then, in ancient Babylon, a boy called Elmesu carved a father's day message on a clay card wishing his father a long and healthy life.

*source: http://www.nrha.org/v2/Hardware_Retailing/Article.aspx?slug=consumers-to-spend-111-billion-this-fathers-day

Quick fact about Global Extreme Poverty and UEnd.org

  • Extreme poverty is classified as anyone making less than $1.25 per day
  • A mere 5% of the billions of dollars that we already spend each year on gifts would be enough to eliminate extreme poverty in about 15 years
  • 100% of your gift or investment goes to the projects you choose
  • There are about 50 active projects available for receiving funds on the UEnd website

About UEnd Foundation:

Founded in 2006, UEnd poverty is all about empowering the everyday person to participate in ending poverty. The main order of business is to provide a portal to trustworthy, grassroots credible delivery organizations that fight poverty by building skills for those wanting to change their futures sustainably. This portal allows people to buy gifts that change the world. In fact this is our main message - together, we can change the world if you/we all gift different. In 2010, UEnd raised $295,900 toward the fight to end extreme poverty.

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