November 09, 2011 11:26 ET

UEnd: Poverty-Ending Gift Cards Make a Great Addition to Your Holiday, Green, Last-Minute or Alternative Gift Guides This Year

CALGARY, ALBERTA--(Marketwire - Nov. 9, 2011) - UEnd:Poverty

5% of what North Americans spend on the holidays could end global extreme poverty. Wow. What a concept. Thing is, it's true.

UEnd:Poverty (Uend.org) is hoping you'll ask your readers to "gift different" this holiday season by showing them the gift of giving with an online UEnd gift card.

The stats are real:

  • $1 trillion dollars spent every year in North America on retail and wholesale
  • The World Bank suggests that $50 billion donated annually for 15-20 years would be enough to get the poorest countries out of poverty in a lasting way (that's 5% or just 1 in 20 gifts)
  • US and European governments are spending trillions on their war machines and bailouts
  • 28 of the 63 poorest countries have moved out of extreme poverty since 2000 (World Bank)
  • Over 1 billion people of our 7 billion people live on under $1.25 / day (defined as 'extreme poverty' by the UN)

And, UEnd is making it ridiculously easy to give the gift of giving.

All they need to do is visit Uend.org and select a gift card to send to someone they love. 100% of what they've just donated goes to one of over 50 active extreme poverty-ending projects around the world. They can even send it on a specific date. It's that easy.

More reasons to gift differently with a UEnd gift card:

  • Great alternative gift for the person who "has everything"
  • Fast and simple to do
  • Green gifting (save on fuel and the environment with a reduced footprint)
  • No wrapping, no stress, no line-ups, no shoving matches at the mall
  • Full of meaning and graciousness
  • Instant gratification knowing you're changing the world

UEnd's Story:

  • A Canadian charity for 5.5 years - doubling dollars to projects each year
  • Total to date: Over $730,000 towards projects in 149 projects affecting over 430,000 people...all by giving over 12,500 gifts differently
  • Just relaunched the site to make it easier and tied into social networks
  • Just got US charitable status...will launch there in 2012!
  • Founded by Top 40 Under 40 Alumni, Jay Baydala
  • Visit www.uend.org

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