December 02, 2011 14:30 ET

UEnd:Poverty Invites Everyone to "Gift Different" at a Local Café This Holiday Season

CALGARY, ALBERTA--(Marketwire - Dec. 2, 2011) - Calgary non-profit, UEnd:Poverty will be setting up shop in Calgary cafés this holiday season, making it ridiculously easy for people to gift different and help end global extreme global poverty at the same time.

From December 1st - December 23rd UEnd:Poverty Pop Up Gift Shops will be at partner cafés, helping patrons give the gift of giving. Gift card recipients can then donate to over 50 poverty-ending projects around the world via the UEnd.org website.

"We wanted to make it super easy for people to give a meaningful, lasting gift this holiday season, rather than the usual bland stuff each of us gravitate to at some point," says UEnd Founder Jay Baydala. "So, we're inviting people in from the snow to warm up, grab a coffee, learn about UEnd and our partner projects around the world, and then send a loved one a gift card."

Gift cards can be purchased online right at our gift shop, and scheduled to send on Christmas Day. Or, patrons can take one of our $5 or $20 gift cards with them to go! Our friendly volunteers will be wearing UEnd t-shirts and sporting hard-to-miss Santa hats.

Reasons to gift different this year:

  • A perfect, heartfelt gift for that person who "has everything" or "wants nothing this year"
  • A great "green" gift idea
  • $1 Trillion dollars is spent on retail and wholesale in North America during the holidays
  • The World Bank says 5% of North American's total gift spending could end poverty in 15-20 years
  • 60% of Canadians make two to five trips to retail stores during the holiday season (21% make 6+ trips)*
  • 1 in 4 Canadians like the gifts they receive*
    • When Canadians receive a gift they hate:
    • 58% grin and bear it
    • 16% re-gift it
    • 13% return it
    • 4% do something else with it

Our supporting cafés are:

  • Higher Ground in Kensington
  • Good Earth 11th Street
  • Good Earth Talisman Centre
  • Good Earth Sheldon Chumir Health Centre
  • Insomnia Café
  • Waves Springborough

Dates and Times

We'll be in one café per day most Mondays thru Saturdays from December 1st to December 23rd. Please check this page http://blog.uend.org/xmas on our Blog for specific times and locations. UEnd is also sharing locations, dates and times with Twitter (www.Twitter.com/UEnd_org) and Facebook followers (www.Facebook.com/UEndFoundation).

Media Photo and Interview Opportunity

All media are invited for photo and interview opportunity with UEnd Founder Jay Baydala and Higher Ground representative on Saturday December 6th at 3:00pm at Higher Ground Café - 1126 Kensington Road NW.

About UEnd:Poverty

UEnd is a Calgary-based registered charity founded in 2006 that provides tools to the everyday person to get involved in changing the world. We are the trusted one-stop shop for reliable grassroots projects in the developing world ending poverty (partners that actually get the money to the people that need it most and create sustainable change). Since 2006, UEnd has seen $730,000 go towards 149 poverty-ending projects affecting over 430,000 people ... all by giving over 12,500 gifts differently. 100% of every donation goes to projects.

*From American Express Canada: http://micro.newswire.ca/release.cgi?rkey=1911228064&view=54040-2&Start=&htm=0

Contact Information