SOURCE: NeuLion, Inc.

NeuLion, Inc.

NeuLion, Inc.

February 04, 2011 09:04 ET

UFC® and NeuLion Announce New Partnership for Launch of UFC.tv Viewing Experience

Ultimate Fighting Championship® and Leading IPTV Provider Collaborate for Dynamic Digital Fan Service

LAS VEGAS, NV and PLAINVIEW, NY--(Marketwire - February 4, 2011) - Ultimate Fighting Championship® (UFC) and NeuLion, Inc. (TSX: NLN), a leading service provider of live and on-demand international, sports and variety programming delivered via broadband, today announced a partnership to launch a brand new service for UFC offering the most interactive, far-reaching digital experience yet.

The new service, UFC.tv, will be available for this Saturday's UFC® 126: SILVA vs. BELFORT Pay-Per-View event. The new online tool gives fans the ability to control audio and video feeds of UFC Pay-Per-View events, as well as other unique features such as quad view, picture-in-picture, video quality up to broadcast quality, live chat and live scoring by fans.

The new UFC premium streaming video experience will provide a diverse range of content available for web browsers, mobile devices and Internet connected device applications among others. Additionally, a customized line-up of fan tools and widgets will be integrated into these services. This will give fans a world-class streaming video experience at UFC.tv focusing on recent, in-progress and upcoming events, as well as access to UFC Fight Library archives of previous events and related content.

"Fans are always asking for more ways to get closer to the action and NeuLion's capabilities allow us to deliver," UFC President Dana White said. "With this technology, fans have ultimate access during our events and can control camera views, audio and score the bouts along with other fans."

In addition to launching on PC and IP connected devices, mobile services will also focus on providing a high-quality video and live event streaming experience for fans on-the-go.

"We are pleased to be working with the UFC and our new partnership will bring fans a whole new set of products and services," said Nancy Li, Chief Executive Officer of NeuLion. "Whether online or mobile, fans can stay connected to UFC like never before. Granting UFC fans the most immersive experience yet, we are excited to be a part of the next step in their digital strategy."

For more information on the new viewing experience, visit www.ufc.tv.

Ultimate Fighting Championship® -- www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.'s Spike TV and on Comcast, Inc.'s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages. Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC "Undisputed" videogame franchise distributed by THQ, UFC Gym, UFC Fight Club affinity program, UFC Fan Expo festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the operational support system (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. NeuLion ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, NBA, MLS and NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through NeuLion's IPTV set top boxes.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, NeuLion cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and NeuLion assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause NeuLion 's actual results, performance or achievements of to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including: our ability to realize some or all of the anticipated benefits of the partnership; general economic and market segment conditions; our continued relationships with our channel and content partners; competitor activity; product capability and acceptance rates; technology changes; and international risk and currency exchange. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the "Risk Factors" section of NeuLion's most recent annual report on Form 10-K available on www.sec.gov and filed on www.sedar.com as well as in NeuLion's most recent annual MD&A filed on www.sedar.com.

Contact Information

  • NeuLion Contact:
    Jennifer Powalski
    Phone: 516-622-8334
    Email: Email Contact

    NeuLion Investor Relations Contact:
    G. Scott Paterson
    Phone: 416-368-6464
    Email: Email Contact

    UFC Contact:
    Dave Sholler
    Phone: 702-588-5541
    Email: Email Contact