September 15, 2011 10:00 ET Announces Suite of Features That Makes Buying Art Even Easier

SAN FRANCISCO, CA--(Marketwire - Sep 15, 2011) -, a curated online art gallery that takes the stress out of buying original art, today announced a new suite of features that makes its easy-to-use website even more engaging. New features such as custom art searches, monthly updates on your favorite artists, and the ability to try artwork in your home provide an intimate and innovative art buying experience.

"Whether you are new to buying art or a seasoned collector, these features are designed to enhance your buying and collecting experience," said Ugallery Gallery Director Alex Farkas. "We believe that art is a deeply personal and emotional expression of oneself, there is no reason that finding and purchasing art should be scary or difficult." houses a handpicked collection of original artwork from across the country. These new features make the selection and purchase of artwork personal and stress-free, connecting clients directly with artists like no other gallery on or offline. The new suite of features includes:

  • Advanced Searching -- When on the hunt for art, there are those who know they really want an impressionistic piece or perhaps a specific artist's work. Then there are those who love watercolors, or simply want something big and blue. Does it really matter how you search, if the result is finding art you love? Nope. Ugallery offers solutions for a range of art buyers with gallery-wide searches by medium, style, size, color, and artist.

  • Know Your Art -- There's more to artwork than the paint on a canvas. Ugallery encourages clients to talk directly with artists via each artist's personal forum. Learn the story behind the work hanging in your home or office and turn that pretty picture into a conversation piece.

  • Get a Clue -- How will a new painting look on your orange wall? Is it the right size for your dining room? To help preview how your chosen piece will look in your home, Ugallery offers a customizable virtual wall complete with furniture layout, where you can "hang" your art.

  • Remove the Risk -- Want to see the artwork with your own eyes before you commit? Ugallery takes all the risk out of purchasing art. Once you find the piece you love, you can try it in your home for one week. Buying art is a deeply personal decision; if the piece isn't quite right for you, return it to Ugallery for a full refund (including return shipping). The only out-of-pocket cost is the original shipping.

  • Don't Let the Fun Stop -- Finding and purchasing the art you love is only the beginning. offers a library of art resources, intelligent articles on the art world, and subscription newsletters to keep you updated on the careers of your favorite artists.

About is the only curated online art gallery focused on creating intimate connections between its collection and clients. When former art history and business classmates Stephen Tanenbaum, Alex Farkas, and Greg Rosborough came together in 2006, the plan was to start an art focused business. What they created was a revolutionary approach to online art sales that democratizes the entire art buying process; simply put, a better way to buy art. Ugallery showcases original artwork by new and established artists, putting art that's quick and easy to explore at clients' fingertips. Clients can browse the entire collection by price, medium, style, size, color, or artist and give any piece a weeklong test run in their home risk-free. The Ugallery experience extends beyond the point of purchase by creating an online community of art lovers and collectors. Clients can interact with artists living all across the country, read insightful articles on the art world, and receive focused newsletters that keep them updated on the careers of their favorite artists. In 2010, the company launched its sister site Paperwork. Paperwork offers limited edition signed and numbered prints from a growing portfolio of artists, framed and ready to go. More information about Ugallery and Paperwork can be found at

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