SOURCE: Ektron, Inc.

Web Content Management

March 18, 2010 13:04 ET

UHS Taps Ektron Web Content Management to Execute Brand Strategy and Lay Foundation for Future Growth

Ektron Synchronization Engine and Teaming With Design Agency Other Keys to Project's Success

NASHUA, NH--(Marketwire - March 18, 2010) -  Ektron Inc., a Web content management, social software and marketing optimization solution provider, today announced that University Health Systems (UHS) of Eastern Carolina is utilizing Ektron's web content management platform to ensure effective execution of UHS brand strategy across multiple Web properties. A regional health provider serving over 1.3 million residents, UHS is leveraging Ektron's synchronization engine to keep its sites up to date from one central interface and is confident of continued web presence growth thanks to the flexibility of the Ektron platform.

UHS cites the benefits of improved Web content management, increased operational efficiencies and multi-site support as key factors in their implementation of the Ektron platform.

Web Content Management a "Dramatically Improved Experience"

"People like the layout, the site design created by The C2 Group, and the general ease-of-use," says Andy Anderson, UHS administrator of IT operations information services. "And we especially like the advanced features that we couldn't get with our previous content management system. From a content provider perspective, the usability of the Ektron platform has dramatically improved their experience; the Ektron system is much easier to use. We've heard nothing but rave reviews about the site design, the site organization, and how user-friendly it is. We've had an overwhelmingly positive response."

"Execution of our brand is very important," notes Kellie Vicars, communications supervisor at UHS. "We have a Web policy in place that states anything hosted on the public-facing site has to reviewed and approved by Marketing. We have the Ektron Workflow set up and we've had certain style sheets created to ensure consistent headings, bullets and so on."

UHS Operational Efficiency Increases with "A Platform We Could Build Upon"

"Some of the services that Ektron's Professional Services Group supplied also helped us make the decision," adds Vicars. "But we always kept in mind that our end goal was to have a platform that we could build upon internally. That was really the driving factor for us."

After a rigorous planning and architecture phase, the main UHS East site was launched in late May 2009. Three weeks later the East Carolina Heart Institute site (www.eastcarolinaheartinstitute.com) went live, followed by the ViQuest Centers (www.viquestwellness.com) site. With the launch of the UHS intranet in August 2009, UHS concluded its deployments.

Ektron Multi-Site Support and Synchronization Technology Key Factors

Ektron deployed a complex, multi-site configuration embracing five external sites plus an intranet over a three-month cycle. According to Andy Anderson, a key factor was the advanced content management capabilities the Ektron platform offered. Ektron's multi-site support and synchronization technology, eSync, allows hospitals such as UHS to create individual multiple-site environments managed through one centralized administrative interface.

More information on the UHS deployment of the Ektron platform can be found here.

About Ektron

Founded in 1998, Ektron is committed to providing revolutionary, scalable Web content management and authoring solutions. Ektron empowers developers and non-technical business users alike: developers can take advantage of built-in Server Controls to deploy a Web site out of the box or customize the deployment using Ektron's well-documented API, and business users benefit from an intuitive user interface for managing their Web site's content and messaging. From enterprise level deployments to single sites, Ektron ships with a wide array of functionality, including social networking, Web 2.0, SEO and synchronization tools. Headquartered in Nashua, N.H., Ektron has more than 8,000 customer implementations worldwide, including NASDAQ, AMC Theaters and Texas Children's Hospital. For more information, visit: http://www.ektron.com.

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