SOURCE: UI Magic, Inc.

May 10, 2006 16:44 ET

UI Magic Provides Helio Powered by SK Telecom Members "K-Town Info" Service

Custom Information Services Tailored for the Korean-American Audience

SAN DIEGO, CA -- (MARKET WIRE) -- May 10, 2006 --UI Magic, Inc. (, an emerging wireless technology and platform services company, today announced it is working with Helio to provide members of its Helio powered by SK Telecom brand with Korean language mobile information service directly to their mobile device. Called "K-Town Info" service, this unique information pipeline provides members of Helio powered by SK Telecom a new mobile service designed specifically for the Korean-American community, with information tailored for their interests including access to local news, a golf course guide, classified ads, a directory of local businesses and more.

"We are extremely pleased to be working with Helio as a mobile content aggregator/applications developer to provide highly innovative mobile services to Helio powered by SK Telecom's Korean-American user," stated Satoru Yukie, President and CEO of UI Magic. "'K-Town Info' is abundant with information that a user wants access to in a mobile setting. With just a few clicks on a device, a user can browse through daily news, search for a nearby restaurant, or even book a tee-time at a favorite golf course," Yukie added.

Currently available free of charge for all Helio powered by SK Telecom members, "K-Town Info" service can be accessed from the mobile Internet home page. Helio powered by SK Telecom members can toss out their yellow pages and no longer have to write down the phone number for their favorite restaurant, travel agent or taxi company, as Korean-American specific information is only a few clicks away on a mobile device.

About Helio

We're a new mobile service dedicated to giving young, passionate people the type of wireless experience we've been waiting for. Helio offers unique, exclusive devices, innovative services that connect you to your friends, and world-class customer care. Helio powered by SK Telecom is a new mobile service designed for the Korean-American community featuring Korean language service and support, and exclusive Korean language devices. Helio is a joint venture between SK Telecom, the world's most innovative wireless carrier, and EarthLink, the next generation Internet service provider.

About UI Magic

Based in San Diego, California, UI Magic, Inc. is a premier wireless technology and platform services company that addresses the next-generation mobile applications and interfaces supported by end-to-end services platforms. The company offers revolutionary customer User Interfaces that not only support customer-driven look and feel but also a new host of services that seamlessly integrate into the company's robust UI.

Certain statements in this press release constitute 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements, expressed or implied by such forward-looking statements.

Contact Information

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    UI Magic, Inc.
    Hugh Kim
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