SOURCE: UIEvolution

May 19, 2008 09:00 ET

UIEvolution Demonstrates Wireless Multimedia Services to the Automobile at Telematics Detroit 2008

UIEvolution Technology Slated to Deliver the Connected Car in Model Year 2011

BELLEVUE, WA--(Marketwire - May 19, 2008) - UIEvolution (UIE), a global leader in software solutions that power the deployment of rich applications and services to users anytime, anywhere and on any device announces the use of its platform, tools and managed services for delivering a full service multimedia experience in the car. Powered by cellular and broadband wireless networks, the Connected Car solution from UIE incorporates targeted advertising with audio, video, data and services for a customized experience while simultaneously allowing automakers to meet life, safety, technical and regulatory requirements that are unique to the car.

Leveraging eight years of wireless experience the turn-key Connected Car solution from UIE seamlessly integrates with vehicle safety, entertainment and navigation systems as well as real-time news, sports, finance, traffic and weather in the dash while the rear-seat services feature live and streaming video and audio. Using UIE technology to deliver rich, multimedia services that evolve over time gives automakers and their Tier 1 supply base a market-ready solution to navigate the complexities of delivering connected services to the car.

"Real time information and personalized content that doesn't distract the driver is key to subscriber retention in the vehicle," said Chris Ruff, CEO & President of UIEvolution. "Users will accept advertising in the dash and the rear seat as long as it is relevant and timely. A coupon for a discounted oil change, a free cup of coffee, or a video insert for an upcoming children's movie adds value while keeping the cost of a monthly subscription for a connected service low."

UIEvolution provides one-touch customization of HMI designs and robust client-server technology to facilitate the in-vehicle experience enabling auto manufacturers to add connectivity to standalone audio, video and navigation systems. Once the vehicle is in the market, UIE Blender™, the managed service for content aggregation, management & on-boarding allows automakers to update, add and extend services and applications, responding to changing market trends and consumer behavior.

"We've defined the feature set consumers expect in their next vehicle. Reception by automakers around the world, as well as their Tier 1 supply base has been extremely positive," said Stephen Fishburn, Director for Automotive at UIEvolution. "UIEvolution has been recognized as offering a unique value proposition in the automotive industry."

UIEvolution technology will be demonstrated at Telematics Detroit, May 21-22 in booth 41.

About UIEvolution

UIEvolution is a global leader in cross-platform software solutions and tools enabling companies to streamline development, design and delivery of rich consumer experiences on any device or network. For more information go to www.uievolution.com.

© 2007 UIEvolution, Inc. All Rights Reserved. UIEVOLUTION, and the UIEvolution logo are trademarks or registered trademarks of UIEvolution, Inc. in the United States and/or other countries. Other trademarks are the property of their respective owners.

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