SOURCE: UIEvolution

March 27, 2007 09:30 ET

UIEvolution® and E! Partner to Launch "E! True Hollywood Trivia" Mobile Game

ORLANDO, FL -- (MARKET WIRE) -- March 27, 2007 --UIEvolution™, a leading provider of software solutions for rich media, information and entertainment, and E!, the world's largest producer and distributor of entertainment news and lifestyle-related programming, today announced the availability of the first entertainment-focused mobile entertainment game.

The application translates the engaging content of E! Entertainment into a rich mobile experience using UIEvolution's powerful cross-platform technology. Based on the popular television documentary series of the same name, the "E! True Hollywood Trivia" mobile game reaches devices around the world. The game tests Hollywood history and pop culture knowledge with questions on a variety of topics ranging movies and TV, to celebrity news and music. Through the UIEvolution flexible client technology the game is downloadable to users' mobile and media devices and is continually refreshed to offer new intrigue and challenges.

"The 'E! True Hollywood Trivia' mobile game gives us another way to entertain fans of celebrity and pop culture while on the go," said John Najarian, SVP New Media, E! Networks. "E!'s young, hip audience has embraced mobile media technologies and we are committed through the E! Everywhere initiative to offer fresh, interactive ways to engage users at every media touch point, including cell phones. E! has long been the number one authority for entertainment and pop culture information, so a fun, celebrity-themed trivia game is a perfect fit for the network."

"The mobile client technology from UIEvolution, which can be deployed across mobile carriers worldwide, has given E! the opportunity to leverage their engaging television series by bringing to their fans lively and challenging gaming experiences in the mobile world," said Travis Beaven, Director of Consumer and Service Provider Products at UIEvolution.

The "E! True Hollywood Trivia" game play is timed with multiple types of scoring available to allow users to "bet" on a specific question with bonus points for skill and speed. Using the Multiplex Mayhem game mode, players can compete head-to-head around the globe to test their trivia knowledge.

Games include:

--  "Hollywood Headliner," a single player or up to four player game in a
    pass and play mode;
--  "Daily Dash," a one question a day game where a bar is shown
    displaying the percentage of correct answers by all users so far that day;
--  "Boffo Betting," a game of wager with a starting ante of $100 that can
    be increased or decreased depending on correct answers; and
--  "Multiplex Mayhem," a multiplayer experience with head to head
    competition among users around the globe.
About UIEvolution

UIEvolution is a global leader in developing and delivering cross-platform software, solutions and services that enable leading companies to deliver a rich consumer experience on any network and any device. UIEvolution is a wholly owned subsidiary of Square Enix, Inc. an industry leading developer and publisher of interactive entertainment software that includes the world's most popular franchises, FINAL FANTASY® and Dragon Quest™. Square Enix, Inc. is listed on the first section of the Tokyo Stock (Securities Code: 9684). (DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the Square Enix logo are trademarks or registered trademarks of Square Enix Co., Ltd. in the United States and/or other countries.)

© 2007 UIEvolution, Inc. All Rights Reserved. UIEVOLUTION, and the UIEvolution logo are trademarks or registered trademarks of UIEvolution, Inc. in the United States and/or other countries. SQUARE ENIX, FINAL FANTASY, and DRAGON QUEST are trademarks or registered trademarks of Square Enix Co., Ltd. in the United States and/or other countries. Other trademarks are the property of their respective owners.

About E!

Based in Los Angeles, E! Networks are the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming, and E! Online, located at E! is currently available to 87 million cable and direct broadcast satellite subscribers in the U.S. The Style Network currently counts 43 million subscribers. Internationally, E! programming can be seen in more than 120 countries worldwide, reaching 600 million homes. In addition to its ventures for locally programmed E! branded channels outside the U.S., the company operates the E! International Network, a 24-hour English language global entertainment channel available via satellite in Europe, Africa, Asia Pacific and the Middle East.

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