Asda Financial Services

Asda Financial Services

May 21, 2012 13:00 ET

UK Pet Population on the Rise

Asda Finance Comments on Pet Population Figures Showing Which Lovable Creatures Take the Top Spot in UK Households and Hearts

LONDON, UNITED KINGDOM--(Marketwire - May 21, 2012) - It's a well-known fact that the UK is a nation of pet lovers. From exotic reptiles to house rabbits, you can be sure to find them somewhere in the country.

As a nation of pet lovers, UK household animals are highly regarded within the family unit. An Asda Finance eSurvey carried out in 2011 revealed that 81% of all pet owners say that their pet is 'Very important' to their family.*

Figures show that in 2011 there were around 22 million pets housed in the UK. Based on this statistic, it might come as no surprise that almost one in two households own a pet.**

In 2011, the UK pet population was made up of eight million dogs, eight million cats, as well as millions of fish and other domestic pets such as hamsters, rabbits, guinea pigs and more. Official statistics show that dogs - man's best friend - is in fact the nation's most popular pet with 22% of households owning a dog.***

Pets are commonplace in UK homes as keeping a domestic animal is a well-established trend. Pet popularity is steadily growing with cats and dogs taking the top spots as the nations favourite domestic creatures.

Caring for pets is a large part of the pet ownership process and owners may wish to consider pet insurance. Asda pet insurance covers dogs and cats only and it may provide pet owners with peace of mind should anything happen to their animal.

Notes for editors

** Asda Finance eSurvey, June 2011, asking pet owners: 'How important is your pet(s) to you and your family?'

The results were:

  • Very important 81.07%
  • Quite important 14.29%
  • No opinion 3.57%
  • Not important 0.36%
  • Very unimportant 0.71%

** Pet Population 2011, Pet Food Manufacturers' Association research http://www.pfma.org.uk/pet-population-2011/

*** Top Ten Pets 2011, Pet Food Manufacturers' Association research http://www.pfma.org.uk/top-ten-pets-2011/.

About Asda Pet Insurance

  • Cat cover from £4.05* per month and dog cover from £7.95* per month
  • Choose from 3 levels of pet insurance cover - Value, Standard and Superior
  • Pay monthly at no extra cost†
  • Up to 10% online discount
  • Pays up to £6,000 towards your vet's bills for accident or illness with Superior cover pet insurance#
  • Up to 20% online discount when insuring 2 or more pets~
  • Caring bereavement counselling service

Asda Financial Services and Asda Stores Limited are introducer appointed representatives of BDML Connect Limited who arrange and administer the policy. Pet insurance is underwritten by QBE Insurance (Europe) No 1761561. Both BDML Connect Ltd and QBE Insurance (Europe) are authorised and regulated by the Financial Services Authority.

*10% of customers who purchased Asda Value Pet Insurance between 1st September and 31st December 2011 would have paid this price or less. Prices include IPT, reflect June 2011 premium rates and may include online and/or multi-pet discounts

Contact Information

  • Asda Financial Services
    02070821194