February 14, 2011 01:01 ET

UK Shoe Shop, Sarenza Update Their Stock of Flats as Sales of 'Boyfriend Shoes' Rocket

PARIS, FRANCE--(Marketwire - Feb. 14, 2011) - Sarenza are keeping one step ahead of the current trend for laidback fashion by topping up their supplies of stylish flat shoes. At the moment, pumps, plimsolls and toning trainers are all kicking other shoes to the kerb in popularity due to the massive boyfriend trend.

Flat shoes are reclaiming their place at the forefront of fashion at the moment, with comfortable and edgy looks at every turn. It began with ballet pumps meaning women no longer had to squeeze on their heels every day, as classic 50s chic returned to save their feet. Now, it seems the style has evolved into full-on relaxed fashion with boyish shoes the footwear of choice for all women!

Oversized t-shirts, checked shirts and boyish hi-top trainers are staples of the 'boyfriend' look and after showing a huge presence last season, Sarenza predicts it's here to stay. Therefore, the leading UK Shoe Shop have stocked up on lace-ups, brogues and other laidback flats to ensure fashionistas can keep on track of the latest trend.

As well as being extremely comfortable, the boyfriend trend is also great for creating the 60s look which is bang on trend at the moment. A great pair of trendy brogues will instantly bring a shift dress bang up to date and also mean you can dance the night away even longer!

According to Sarenza, the weather has coincided with the trend to make it all the more huge: 'As the weather in the UK has forced us all into wearing flats, more and more women have subsequently had their eyes opened to the beauty of the boyfriend trend. Sales have sky rocketed meaning we have had to urgently restock our supplies! However, have no fear as Sarenza commit themselves to helping you look stylish and we have a variety of names from Converse to Bensimon and Shape Ups Trainers as well which are massive right now'.

Shape Ups Trainers and other toning shoes are an even better example of flat shoes, as they not only keep you looking good but also tone you whilst you're wearing them! The innovative trainers are based on a design which recreates the effect of walking barefoot on sand, which forces the muscles in your body to work at supporting you thus toning as you go.

Whether you want to tone up in your flats or just look great, check out for over 250 shoe brands and 10,000 styles of shoes – we guarantee you won't be disappointed.

About Sarenza:

Created in 2005 and launched in the UK in the beginning of 2010, Sarenza has started to put his mark on the market with their 250 shoe brands and 10,000 styles, including lots of brands that customers can't find at other UK retailers.

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