November 16, 2011 04:00 ET

Ukash Launches Internet Safety Campaign During Get Safe Online Week

LONDON, UNITED KINGDOM--(Marketwire - Nov. 16, 2011) - Ukash, the safe way to use your cash to pay online, launched a national advertising campaign to spread messages of internet safety, to coincide with Get Safe Online week (7th-11th November 2011).

The campaign will feature advertisements in national and local print media, national radio and online banners. Ukash hopes to target existing Ukash users as well as new audiences.

Due to its patented voucher system, Ukash enables consumers around the world to use cash online safely and securely, without revealing personal financial information. The campaign positions Ukash as the safe way to shop online if used correctly, with core messages such as:

  • "Ukash vouchers are like cash – so look after them"
  • "Never reveal a Ukash voucher code to anyone else"
  • "Don't give Ukash to people asking for payment upfront"
  • "Only use Ukash at approved partner websites"

Get Safe Online Week is annual event supported by the Government to raise awareness of internet safety issues and provide advice to allow people to use the internet confidently, safely and securely – similar to Ukash's own values.

The advertising campaign follows over 580% Ukash transactional growth in the last 3 years which has led to recognition in the 2011 Queen's Award and Microsoft TechTrack 100.

Ukash chief executive David Hunter said:

"As providers of a rapidly growing online payment method, we see ourselves playing an essential role in educating consumers about how to shop online safely. Specifically, we want people to be aware that they can use their notes and coins to shop online with Ukash and protect their financial identity in doing so. But, as with any payment method, there are some simple safety and security tips to follow. In short, we advise our customers to treat their Ukash vouchers with the same security as they would physical cash."

The advertising campaign suggests consumers visit to find out more about how to use Ukash safely and to also read about the latest safety and security tips for safe online shopping.

Ukash is regulated by the UK Financial Services Authority (FSA) and enables consumers to use their cash online. Just like cash, if customers are the only ones to have access to their unique 19-digit Ukash voucher code, only they can spend it.

What is Ukash?

Ukash® is the Global e-Money Network and internationally recognised e-commerce cash payment method that enables consumers from anywhere in the world to shop, pay and play online safely, using cash. This secure payment method was developed to protect personal identity and financial information when making online transactions; reducing the threat of credit and debit card fraud for consumers and repudiations and charge-backs for retailers. Ukash® has no age limit, so consumers of all ages can make the most of safe payment online.

Ukash® vouchers are purchased with cash in retail outlets and issued online from the company's website. The unique 19 digit vouchers are then used to pay directly with cash on any of the thousands of websites that accept Ukash transactions worldwide.

Established in 2001 under the holding company Smart Voucher Ltd, Ukash® has grown to more than 420,000 physical points of purchase, and is available in more than 50 countries around the world in 6 continents. In 2008, Ukash established a strategic partnership with South African payments giant Blue Label Telecoms – part owned by Microsoft - to develop the brand's services.

Ukash® is regulated by the UK Financial Services Authority (FSA) and operates as one of only a small number of Electronic Money Institutions, a status that allows a single maximum online cash payment transaction of up to £500/€750.

In 2011, HM The Queen awarded Ukash® a Queen's Award for Enterprise in the International Trade category. The prestigious award recognises UK businesses that have achieved substantial growth in overseas earnings and outstanding levels of commercial success. Ukash, operating under the holding name of Smart Voucher, was awarded as a result of its geographical and financial growth.

Ukash® was included in the Sunday Times Microsoft Tech Track 100 in 2011, which identifies and ranks the most successful private companies in a league table.

The technology behind Ukash® is protected by Patent Law in all the major economies of the world. Ukash® is a registered trademark of Smart Voucher Ltd.

The facts

  • Ukash® was established in 2005.
  • Ukash® has grown to over 420,000 physical points of purchase.
  • Ukash® is available in over 50 countries around the world, across 6 continents.
  • Ukash® can be spent on 50 websites.
  • Ukash® is available in 10 currencies.

What are the benefits?

Ukash® is the safe and secure way to pay – there's no need to share financial details online.

Ukash® empowers consumers to use cash electronically, irrespective of status, device or boundary, regardless of having a credit or debit card and enables them to stay in control of spending.

Ukash® is flexible: consumers can take Ukash® and split it into smaller amounts, combine into larger amounts, convert into other currencies or even donate Ukash® change to charity.

Ukash® is convenient, simple and FREE. Ukash® is also available via online bank transfer and it is easy to use at any website that accepts Ukash.

Ukash® is available for all - whether you are concerned by online fraud or don't have a bank card, you can use Ukash® to pay, play and shop online at thousands of global locations.

Ukash® opens up new markets for companies to sell their goods and services online to those without credit or debit cards, even bank accounts, and those simply reluctant to give financial details online.

For more information on Get Safe Online Week, please visit

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