Multiculture Bevco

Multiculture Bevco

August 09, 2007 12:46 ET

Ukrainian Brews Seduce Toronto Hop-heads and Beer nuts

Slavutich and Lvivske join 200 other beers at Toronto’s Festival of Beer at Historic Fort York

Attention: City Editor, Food/Beverage Editor, Lifestyle Editor, News Editor TORONTO, ONTARIO, MEDIA ADVISORY--(Marketwire - Aug. 9, 2007) - This weekend, Slavutich and Lvivske will join 200 other beers at Toronto's Festival of Beer at Historic Fort York. The 'Beer Fest', as it is known to many, is one of the largest in Canada. It is the 12th anniversary for the event and the third time that these Ukrainian brews have been on offer at the Festival.

"Slavutich and Lvivske are among the best beers of their style," says John Vellinga, president of Multiculture Bevco, which markets both beer brands across Canada.

Both beers are all natural, have no preservatives and are made according to the stringent Bavarian purity act.

"Only the finest imports and micro-breweries can boast that," adds Vellinga.

Both Lvivske and Slavutich have won awards. At the Toronto Wine and Cheese Show in 2005 they took the Gold and Bronze medals. In addition, the two Ukrainian beers have proven popular over the three years they've participated in the Toronto Festival of Beer. Last year alone, about 1,000 litres (nearly 10,000 samples) of Slavutich and Lvivske were tasted.

"It's a fun event where people can try all sorts of different styles and brands of beer," says Vellinga. "They can figure out what they like, rather than go by what the experts think."

Both beers are lagers made in the Pilsner style, yet have distinct taste profiles and have broad appeal to both beer aficionados and casual beer drinkers.

With Saturday already sold out, and good weather in the forecast, this year's Toronto Beer Festival could be one of the most successful ever.

WHEN:
- Friday August 10 (4-10 pm)
- Saturday is sold out.
- Sunday August 12 (1-7 pm).

WHERE:
- Historic Old Fort York in Toronto

ABOUT MULTICULTURE MARKETING:

Multiculture Marketing (MCM) is a developer and marketer of private label and niche products. The Oakville, Ontario-based company has developed and launched two of its own vodka trademarks in four provinces, including the LCBO in Ontario. MCM products include: Slavutich Beer, Krimsekt Sparkling Wines, Lvivske Beer, Slava Ultra Premium Vodka and Zirkova Premium Imported Vodka. IN: ENTERTAINMENT, FOOD, SOCIAL

Contact Information